Hey guys, real quick. So Layland and I are definitely working on our social media presence if you guys haven't noticed and we're just breaking now into linked in.

Alright, it's not as bad as I thought. It's actually been pretty awesome so far and you guys have been really cool in there and people are sharing our stuff a lot.

So if we aren't connected on LinkedIn, go ahead and let's connect and let's rock and roll.

You want to take your passive things and make them more active in order to increase your returns.

And that's a very tempting thing to do because we're entrepreneurial and we can see where the margin is getting lost.

Welcome to the game where we talk about how to get more customers, how to make more per customer, and how to keep them longer in the many failures and lessons we have learned along the way.

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In this video, I'm going to show you how to take an active business and make it into passive income.

So the goal that most of our entrepreneurs have is to have freedom.

We want to not work or not have to work and have money coming towards us.

And the thing is what I have learned is that you can make anything passive and you can make anything active.

And one of the difficulties for entrepreneurs when you switch from entrepreneur to investor is that you want to take your passive things and make them more active in order to increase your returns.

And that's a very tempting thing to do because we're entrepreneurial and we can see where the margin is getting lost.

But if you always chase time, then you'll always be able to make whatever it is.

If you chase time, always, then eventually you'll end up with all your time and you should have some leftover that is coming towards you.

And so I'll give you a quick example.

So Jim launched two years ago, I think it made 17 million, according to our quality of earnings, we made 17 million in profit in 2018.

And this year will probably do 8 million in profit. So you're like, whoa, you cut in half.

Here's the difference. When we did 17 million, I was the business.

It was 100% Alex's face wrapped with a monetization structure wrapped around it. I was taking calls. I was doing all of these things.

I was definitely CEO. I was definitely in front of the marketing. I was also the product. I was doing all those things, right?

Right now, the business basically generates half the profit, but it involves me for about 90 minutes a week.

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