Don't keep starting from scratch | Ep 329

The Game with Alex Hormozi

Alex Hormozi

Entrepreneurship, Education, Business, How To

4.9 • 4.4K Ratings

🗓️ 7 September 2021

⏱️ 14 minutes

🔗️ Recording | iTunes | RSS

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Summary

Match the market, not beat it… then you become rich. Today, Alex (@AlexHormozi) talks about why we shouldn’t keep starting from scratch in business, why growth doesn’t always mean “new”, and how creating constraints can make it even more interesting.

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(1:41) - So many entrepreneurs desire novelty. The problem is we think growth means creating something “new”. We need to redefine that concept

(4:58) - Ways that Alex creates challenges for himself within the business without destroying the business: creating new systems & understanding constraints

(7:02) - One of the constraints you’ll encounter revolves around time. Adding constraints can make the flow of business far more interesting

(9:46) - Sacrifice time to get time back. Stay ahead of the game

(12:22) - Learn how to sacrifice first NOW in order to learn how to not sacrifice LATER

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Transcript

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0:00.0	Hey guys, love that you're listening to the podcast.
0:02.4	If you ever want to have the video version of this, which usually has more effects, more visuals,
0:07.0	more graphs, you know, drawn out stuff, sometimes it can help hit the brain centers in different
0:12.0	ways. You can check out my YouTube channel. It's absolutely free. Go check that out if that's
0:15.3	what you are into and if not, keep enjoying the show. We desire novelty. We desire challenges.
0:20.9	We want growth, right? But the thing is, is that we think growth means new.
0:25.9	Welcome to the game where we talk about how to get more customers, how to make more
0:28.8	progress, learn how to keep them longer in the many failures and lessons we have learned
0:32.0	along the way. I hope you enjoy and subscribe. This video is for all my friends who are doing,
0:37.2	you know, $1 million, $3 million, $5 million a year and who come to me and are always like,
0:42.3	man, I want to challenge. This is so boring. I want to do something new and exciting. And so,
0:48.9	let me tell you a story about my neighbor. And so my neighbor had a trash business,
0:54.0	all right, trash collection business about as boring as it gets. And he sold his business a few years
0:58.5	back for a lot of money. I'll just put it that way. And I was walking one day and he was like
1:04.5	watering his lawn. And I was like, hey, man, you know, what's going on? And he said, I just got out
1:10.6	of my non-compete. And I was like, oh, that's awesome. So, you know, what are you planning on doing?
1:13.6	He was like, well, I plan on doing the exact same thing again. And I was like, wait, what do you mean?
1:18.8	He was like, well, I plan on starting another trash business and selling it right back to the guys
1:23.6	who bought my last one. And I was like, what? And like, he could tell that I was kind of like confused
1:28.6	by this. And he was like, he's like, why would I learn something new? He's like, I already know
1:32.3	everything about the trash business. He's like, I'll just do it again. And I, and it just, it just
1:37.1	really hit me because I was like so many entrepreneurs, myself included, right? And I made this mistake
	...

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