ACTIV - Your E-commerce Growth Team

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 20 October 2020

⏱️ 30 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In the first part of this Feature, Alex Houg, Co-Founder & CEO of ACTIV, tells us how to best get ahead of the game during the COVID holiday season. As a brand owner focused on your e-commerce channel, it’s no secret that the digital marketing environment has changed. Whether your company is stressing over an inventory, or fine-tuning your marketing stack, or struggling to optimize your offers to a segment of your audience, ACTIV is here to partner with your brand and help you scale your business.

In part one, Alex discusses: Who ist ACTIV; COVID Implications; Strategic Marketing Tips for the Holidays; Testing your sales offers and making lists; Releasing the right promotions; Let’s talk mindset: changing your mindset to better your company; Removing your ego; And so much more.

Join us while Ramon Vela interviews Alex in Part 1 of this episode and listen to them share the inside story.

For more on ACTIV, visit: https://www.weareactiv.com/

Visit our advertisers:

Retention Science - RetentionScience.com/SOB

Transcript

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0:00.0	Recorded at Retention Science Studios, this is not your average entrepreneur or e-commerce
0:10.9	podcast, and he's not your average host. This is The Story of a Brand with your host, Ramon
0:18.4	Vela.
0:21.3	Hey, everyone, this is Ramon Vela, and this is another episode of the story of a brand.
0:27.5	As always, I have an amazing founder, entrepreneur, and company, actually a partner that we're
0:32.9	going to feature today.
0:34.2	But before I do, let me tell you a little something about my partner retention science.
0:39.4	Now, most customer relationships and when your email workflows do. So why not skip the same
0:44.2	boring linear workflows and campaigns that 99.99% of all email marketing software forces you to
0:50.9	use. Instead, with retention science, each shopper gets a unique campaign based on
0:56.9	their data and behavior. And retention science uses a built-in campaign logic that is always improving
1:02.8	even while you sleep. So you engage customers wherever they are in the journey of your brand.
1:09.1	Well, I was going to continue my script here, but I have to stop for a second because I don't
1:14.6	think this is, this text is getting to the point.
1:18.2	This software, and I like to represent companies that I really believe, and I do believe
1:24.5	in these guys, their software is actually the Tesla of email
1:28.8	marketing software. The reason why it's so unique is that you can do your normal workflows
1:36.7	and everything else the way you do with 99.9% of all email software out there, which is fine.
1:43.0	However, what they've done is they have an AI that does
1:47.0	billions and billions of predictions a day, and they've been doing it for nearly 10 years,
1:52.5	their software will actually create the workflow for you. So it will tell you who's likely to buy. It will tell you what they're likely to buy. It will tell you
2:04.5	what incentive on an individual basis. And it will create the workflow for you. Yes, I said it.
	...

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