Hey, Alex here. Before we get into today's episode, I wanted to invite you to a virtual event that I'm hosting titled Podcasting Made Simple Live. It's for podcasts hosts and guests who want to grow their influence, revenue, and expertise on either side of the microphone. To see the details and to get a free ticket, please visit podmatch.com slash event. Tickets are normally $97, but if you enter code PM Live, you'll get free VIP access, which is just my way of saying thank you for listening to this podcast. And now let's get into today's episode. You're listening to Podcasting Made Simple. Hey everyone, Alex Sanfilippo, your host today. I am joined by a good friend and mentor of mine,

Nier Eall. Before I let Nier introduce himself, I just want to mention that today we're going to talk about is this idea of how to achieve extraordinary results in podcasting. And whether you're a guest or host, this is really going to be for you. So it's not just for one side of the microphone, the other. this is me for both of you. And I'll just say from my own experience after reading this book,

I learned so much. And I opened

the book for the first time. Again, Nier's a friend and mentor. So I was like, I'm going to read this book because of who he is. I didn't necessarily have the expectation that this was going to be a game changer for me, but it actually was. And like, that's a testament to NIR and how much work he

puts in, the research. And so, Nir, I want to say welcome back to the podcast. But the last two times have had you on, the show was actually called Creating a Brand. It was an audio-only show focused specifically on entrepreneurs. Since then we've re-branded the show, it's the same feed. But now it's podcasting made simple, and it's a video podcast. So welcome or welcome back. I don't know what to say.

Well, I appreciate it. It's the same feed, but now it's podcasting made simple, and it's a video podcast.

So welcome or welcome back. I don't know what to say. Well, I appreciate it. It's great to be back. Alex. It's always wonderful to see you. Yeah, man, you too. Again, thank you for just the impact you've had in my life personally, man. Listen, everybody, if you're like, hey, who is this guy? I've never heard like Alex talk about him as like a mentor and stuff like that.

I keep my mentor's pretty private.

But I do encourage you go back and check out the first two episodes we did together.

They are audio only, but they're on the same feed. I'll give everyone the URLs real quick. The first one was how to build habit forming products. If you go to podmatch.com slash EP 134, you can check that one out. And the other one is how to control your attention and choose your life and that one is podmatch.com slash ep slash five two i was reading that for a screen but i don't have those memorized i'm not not that not that good but uh man here's the thing it's

funny that the podcast has changed again it was creating a brand and now it's podcasting made

simple because i feel like this book is different than what I expected

from you near like but I didn't expect it and the book is titled beyond belief and it's the

science-backed way to stop limiting yourself and achieve extraordinary results and again like when I

saw that title I'm like okay this can be a refresher for me right but it's different man than what

I expect it and different for you because even when I look at your other book titles or your book covers, they're a different color. So you have a new color. And they both have, like, the mouse cursor on it. And this doesn't have that. So it's like you've kind of changed things. So I just got to start off by asking, man, like, why this book? Yeah. So why this book is because I had reached the limit of just giving

advice. Here's what happened, Alex. I do these weekly calls with readers, and anyone can call me if

they've read one of my books, they get 15 minutes. I do this every single week, and they can ask me

anything they want. Sometimes there's a bit of a line, so people have to wait sometimes one, two, sometimes three months, depending on the backlog. But anybody can ask me any question they want. And every once in a while, Alex, I would get this call that sound a little funny. Here's what it would sound like. Somebody would call me, and they'd say, okay, Nehry, I read Indistractable. I really liked it, but it didn't work. And I'd say, oh my goodness, you know, tell me more.

I'm so curious, and I spent... me would call me and they'd say okay nira i i read indistractable i really liked it but it didn't work

and i'd say oh my goodness tell me more i'm so curious and i spent five years writing indistractable

there's 30 pages of peer reviewed studies in the book i i i you know changed my life i would

...