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wherever you get your podcasts. Welcome to the HBR Idea Cash from Harvard Business Review. I'm Sarah Green for Michael. Today I'm talking

with Pierre Nanterm, the chairman and CEO of Accenture. Pierre, thank you so much for talking

with us today. My pleasure.

So I thought I would start with the very big picture.

I am constantly hearing people say that business is, you know, more volatile, more uncertain, things

are moving faster and faster.

This has become one of the things that people

just say and accept as if it's true.

What is your take on that?

Is that in fact the way businesses today or is there something else going on?

I mean certainly yes.

The world has always been uncertain.

This is the nature of the world, but probably the pace of change and the radicality of the

transformation are more important than in the past which is requiring a lot of agility in the way

you run the business now. Now I have heard you say before that there's three phases

to digital transformation. What are those three

phases? I mean the three would be number one the digital consumer. This is a way we've

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