Nothing is transactional in this business. You should not treat anything as a transaction. You should really treat it as a relationship and a partnership. And I think that really, that goes to literally everything in this industry.

Welcome to the Startup CPG podcast. I'm your host, Jesse Freytag. Today we get to talk about one of the newest Startup CPG podcast. I'm your host, Jesse Freytag.

Today we get to talk about one of the newest startup CPG resources, a list of CPG accelerators and incubators with all the details you need to help you find the perfect program for your brand.

Sarah Nathan, founder of Bloom CPG, a CPG consulting group, helped build this resource and joins us today to

talk all things accelerators and incubators. Listen in as Sarah shares how to find the right

accelerator or incubator for your brand and best practices for completing your application,

participating in a program, and building long-term relationships. This resource is proudly sponsored by Buttermilk Creative,

a leading packaging and design studio.

Here's a quick word from Andy at Buttermilk about the database.

Hi, this is Andy Kurtz from Buttermilk Creative.

We're proud to sponsor the startup CPG accelerator and incubator database.

As a mentor, I see firsthand the transformations founders go through when they participate in these programs.

So to have a resource like this available to our community, it's going to be a great asset.

Hi, Sarah. Welcome to the show. How are you today?

Hi, Jesse. Thanks for having me. I'm doing well.

Awesome. Well, I'm so excited to have you here today to talk about incubators and accelerators and the awesome new resource that startup CPG just released and that you worked on. And so who better to tell us about the new resource than the person who created it. So I'm so glad to have you here. And I would love

if you could start out by telling us about your background and kind of what brought you to work

on a resource like this for the startup CPG team. Yeah, I'm so grateful that Daniel and startup CPG

asked me to do this. It's something that I think about a lot and have been a lot of research on and been a part of,

so it was great to do. So, you know, my background, I started in CPG about seven years ago as the

first employee at regrained, kind of being in the weeds. So I know what it was like to be on the

brand side and putting your best foot forward and applying for those accelerators and

...