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Thank you. From Wondry, I'm David Brown, and this is Business Wars Daily on this Thursday, August 18th.

Hey, if you came of age in the 90s, you probably remember the chokehold a certain

Abercrombie and Fitch had on your peers, and perhaps you too, and your fashion choices, of course.

Ripped, flared jeans, layered polo shirts, you know the look I'm talking about, and the stores

with their signature scent and never-ending soundtrack of ear-ringing pop? We're likely the stuff of fellow

teen's dreams and I'm sure many parents' nightmares. Well, now those teens are adults themselves

and their fashion is probably evolved accordingly, and so, too, has Abercrombie and Fitch. The brand has

undergone big changes in the past several years, closing several flagship stores and turning

its focus to where else? Online shopping. And now it's rolling out a new store format. It's a lot less

teeny bopper and a little more refined. The new concept is called getaway, inspired by the feeling

you get before a long weekend away, according to chain store age.

...