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Thank you. McMillan Online Community. From Wondry, I'm David Brown, and this is Business Wars Daily on this August 19th,

happy Friday, one and all.

We tell you a lot about success on this show,

but as you know, failure is a big part of business. So today, a story about a company that's

hanging on for dear life in a space that's getting more and more crowded. The company's called

House and the industry, direct-to-consumer alcohol. Unlike mattresses, eyeglasses, and meal kits, booze you can buy online and have delivered to your door, took a little longer to come on the scene.

That's due to some pesky old restrictions when it comes to shipping alcohol in the mail.

But thanks to a few creative legal loopholes and even some changes in state laws, direct-to-consumer alcohol was starting to sound like a good

business move back around 2019. But for House, a startup that sells aperitif, good is probably not

...