Abby Jimenez: Best-Selling Author and Founder of Nadia Cakes

Second Life

Who What Wear

Careers, Business, Personal Journals, Society & Culture, Fashion & Beauty, Arts

4.8 • 3K Ratings

🗓️ 18 March 2024

⏱️ 55 minutes

🔗️ Recording | iTunes | RSS

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Summary

From building the wildly successful bakery mini-chain Nadia Cakes to becoming a best-selling romance author, Abby Jimenez is no stranger to a career pivot. Jimenez spent her early career in a variety of service and retail roles, but when she was suddenly let go from her job as a retail manager, she leaned into her love of baking. With a Michaels cake-decorating course under her belt, Jimenez soon began selling cakes and cupcakes out of her home kitchen, and since then, her bakery, Nadia Cakes, has opened three brick-and-mortar locations, was crowned the winner of Food Network’s Cupcake Wars, and has grown its menu to include over 200 cupcake flavors. After successfully growing Nadia Cakes, Jimenez began writing romance novels in her newly earned free time. With some encouragement from her family and constructive feedback from online critique groups, she turned yet another hobby into a full-on career and has since published five novels. Jimenez’s sixth novel, Just for the Summer, comes out on April 2. Preorder it today here: https://www.barnesandnoble.com/w/just-for-the-summer-abby-jimenez/1143886130?ean=9781538769409.

Transcript

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0:00.0	Hi everyone I'm Hillary Kerr the co-founder and chief content officer of who
0:10.8	what where and this is Second Life, a podcast spotlighting women who have truly inspiring careers.
0:19.0	We're talking about their work journeys, what they've learned from the process of setting aside their doubts or fears,
0:26.2	and what happens when they embark on their second life.
0:29.9	Today, I'm speaking with New York Times best-selling author and founder of Nautia Cakes,
0:36.2	Abby Jimenez.
0:38.0	Between her five best-selling romance novels, thriving cake business, and hilarious social media presence, it's likely
0:46.7	that you're familiar with Abby's industry spanning career. After working a variety of
0:51.8	service jobs and then finding her groove as a retail manager for several years,
0:56.0	Abby was suddenly let go from her manager role at a flagship store.
1:00.0	While unemployed, she decided to lead into her love of baking and signed up for a cake decorating class, which ultimately changed her life forever.
1:10.0	In 2007, she started baking cakes out of her home kitchen, and since then, she's turned that passion
1:16.1	project into a Cupcake Wars winning bakery with three brick and mortar stores and a menu of
1:22.3	over 200 cupcake flavors. brick and
1:23.7	mortar stores and a menu of over 200 cupcake flavors.
1:24.7	And if opening a successful bakery mini chain wasn't enough,
1:29.4	in her free time Abby also began writing romance novels and soon turned yet another hobby into a full
1:37.2	on career. Today her novels have landed on the New York Times and USA Today bestseller lists and her sixth
1:45.0	novel, Just for the Summer, will debut on April 2nd.
1:49.4	Be sure to pre-order your copy today because I've already read it and it's incredible.
1:54.0	Abby's story is one of perseverance, creativity, and strategic risk-taking,
1:59.0	and I'm so excited for you to hear from her today.
	...

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