Hey everybody. Welcome to the Well. I'm Dylan Bowman. And today I've got a really special episode for you. And I recognize I say that

every week, but I always do mean it. And this conversation is a really fun one for me. It's a

conversation I recorded this week with someone who's had a huge, huge impact on my career behind the scenes and also in the

career of a lot of different athletes across a huge variety of sports. Our guest today is Aaron

Lutzi. He is my athlete marketing manager at Red Bull. In addition to being a full-time

supporter of professional athletes, Aaron is also a former

pro mountain biker himself.

He's also a content creator, ultra runner, husband, father, and many other things.

He is a true Renaissance man and he has a lot of unique and interesting insights into the past, present, and future landscape on the

industry side of professional sports. So, of course, out of respect to Aaron's career, we

didn't touch on anything that's really too specific to Red Bull, but instead kept it very high

level focusing on the ever-evolving competition and media environment,

what it's like to be a professional athlete in the 21st century,

especially focusing on non-traditional sports like ultra running.

And of course, we also talk about Aaron's personal and professional background,

his intro to ultra-running, his new YouTube channel, which is called L about Aaron's personal and professional background, his intro to

ultra running his new YouTube channel, which is called Lutzi Time and much, much more.

Finally, and we cover this in the conversation too, but I just wanted to flag it on the front end.

For loyal listeners to this podcast, Aaron is honestly the reason that the well exists. Without his support, this would have never

happened. So it was truly an honor to host him as a guest on the show that he helped create.

I think you guys are really going to enjoy this episode and the perspective that Aaron brings.

Please welcome.

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