The content here is for informational purposes only, should not be taken as legal business tax

or investment advice or be used to evaluate any investment or security and is not directed

at any investors or potential investors in any A16Z fund. For more details, please see A16Z.com

slash disclosures.

Hi, everyone. Welcome to the A6NZ podcast.

I'm Sonal.

And guess what?

Today we're talking about Pokemon Go.

It's actually a broader conversation about AR, augmented reality, about apps and games,

and just more broadly, you know, how to tell the difference between a fad and something that's real and here to stay.

And joining us to have that conversation, our A6 and Z deal partners, Kyle Russell and Anu Hurry Huron. And we also have the CEO

and founder of Product Hunt, Ryan Hoover. Welcome, guys. Hi. Good to be here. I want to quickly

give some context. So I think we should first share what Pokemon Go is for those that don't

know or if you're one of our international listeners and hasn't had a chance to experience it yet.

So do you guys want to just quickly like say what it is? Sure. So Pokemon Go is an adaptation of

the Pokemon franchise of role-playing games by Nintendo for mobile devices. So in the world of Pokemon, kind of classic gameplay that's

been around for 20 years now, you walk around this big environment generally based on areas

in Japan, and you randomly encounter Pokemon, which are pocket monsters, which are essentially

weird versions of real animals.

So it's a bird that has electricity coming out of it or a turtle that can spray jets of water.

So in the games, you randomly encounter them and you can either battle them or catch them.

So basically to bring the world Pokemon to mobile, Neantic and...

...