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The a16z Show

a16z Podcast: Getting Network Effects

The a16z Show

a16z

Disruption, Culture, Technology, Software Eating The World, Innovation, Science, Entrepreneurship, Business

4.21.2K Ratings

🗓️ 15 July 2016

⏱️ 48 minutes

🧾️ Download transcript

Summary

One of the biggest misconceptions around network effects (which are one of the key dynamics behind many successful and highly defensible software companies) is confusing growth with engagement. So how does one tell the difference between viral growth...

Transcript

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0:00.0

The content here is for informational purposes only, should not be taken as legal business tax or

0:05.7

investment advice or be used to evaluate any investment or security and is not directed at any

0:10.8

investors or potential investors in any A16Z fund. For more details, please see A16Z.com slash

0:17.2

disclosures. Hi, everyone. Welcome to the A6 andZ podcast. I'm Sonal. And today's episode is all about

0:23.3

network effects. And it's based on an event we did that was itself based on a set of slides

0:27.7

that we released that you can find online at bit.ly slash network effects A16Z.

0:34.4

Welcome to our network effects event. Before we get started, let me actually just quickly introduce our guests.

0:38.5

You probably know because you came here knowing who they are, but just to quickly tell you about who they are.

0:43.2

Anu is an electrical engineer by training. She used to work at Qualcomm, where she built the video streaming solution there.

0:50.7

And then later she worked at BCG, and she's now a partner in her deal and investing team,

0:55.6

and she covers all things, marketplaces with Jeff. Jeff's a general partner here. He was

1:00.4

previously the CEO at Open Table, which is why the network effects theme is particularly strong

1:04.5

here, and president at PayPal and SPP at eBay before that. And his board seats include a lot of

1:09.8

our companies that have network

1:11.1

effects like Airbnb and many more. It's actually funny because this whole deck started off as

1:16.4

the result of an internal debate. And we're pretty opinionated as a culture and there's a lot of

1:21.2

strong opinions floating around. But I think it's kind of funny because this is probably one of the

1:26.0

most internal contentious debates we've had around. What is a network effect? And I think it's kind of funny because this is probably one of the most internal contentious debates we've had around what is a network effect?

1:30.8

And I think it's because it's one of those concepts that's really easy to learn but difficult to master.

1:35.6

So on that note, let's just start off by defining what's a network effect.

1:39.2

Yeah, simply put, I think the simple definition is as more users join the platform, it's more valuable to existing

1:45.6

users. So it's really as simple as that, right? And it actually started with hardware. So think of the

...

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