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Hi, everyone. Welcome to the A6NZ podcast.

I'm Sonal.

Today we have one of our founder stories episodes.

You can find others on our website under A6NZ.com slash founder maker stories.

And our guest today is Tina Aronsward, CEO and co-founder of security company Ubiko,

makers of the hardware authenticator Ubiqui.

In this conversation, co-hosted by general partner Martin Casado, we cover everything

from the broader trends in security and authentication to the seemingly eternal tension

between usability and security to the role of open standards and open source in trust and

adoption. And finally, we discuss the challenges and realities of the long, hard slog startups face

with some advice for entrepreneurs shared in between.

But first, we talk about regional differences in innovation and how this company got started.

Jacob and I were working for a company doing clinical trials, and we asked them

if we could develop a new intelligent pharmaceutical packaging that would remind the patient,

you know, the compliance information directly on the package. I think we did everything wrong

there because we were trying to solve a super big problem

of a pharmaceutical packaging and a whole ecosystem, but it actually led to what we do today.

Because how do you then send the information between the pharmaceutical packaging to the computer

in a secure way? It's sort of indirectly led to what we did.

Isn't it funny how all those things make sense in hindsight and retrospect?

Yeah, that's great.

...