Thanks everyone for coming. We're delighted to have Mark Gulleski with us. He's just written a book,

faster, higher, stronger. People around here like books like this because it looks a little

bit like Ben Horowitz's book. I mean, there's nothing, and I don't want to say anything, but this

sold pretty well. Let's hope it helps.

Take all the help we can get on color scheme.

Yeah.

So you're an editor wired, but have also been a journalist at a number of sports concepts.

Can you give a brief career of the career trajectory and how you came to write the book.

So my joke is this is bringing together the, I'm trying to bridge the nerd jock divide here.

I started my career at Sports Illustrated where I covered baseball and college football

and helped launch SSI's first website way back when people were launching their first websites.

And worked there for a while and then moved out here, worked electronic arts where I launched

some editorial products there and have been wired for nine years.

So it's really, you know, I grew up wanting to be a sports writer and now I'm a technology

editor.

And so you just go back and forth between the nerd, which is great.

So the premise of the books, there's been massive improvement in athletic performance

due to our better understanding of our body and how they can be trained, as best I can tell.

So it's hacking your body.

It is.

You know, we, over the past hundred years, our performance, if you look at

things like 100 meter freestyle, we're 49% faster than we were in 1909. Some women's field events

...