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The a16z Show

a16z Podcast: Mobile Falls Hard for Virtual Reality

The a16z Show

a16z

Software Eating The World, Science, Technology, Innovation, Culture, Disruption, Business, Entrepreneurship

4.21.2K Ratings

🗓️ 2 March 2016

⏱️ 24 minutes

🧾️ Download transcript

Summary

The mobile world has fallen hard for VR, says Benedict Evans. But will virtual reality mean real profit for hardware makers? Evans offers his observations on VR and more gleaned from the largest gathering of the mobile industry, Mobile World Congress...

Transcript

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0:00.0

Welcome to the A16Z podcast. I am Michael Copeland, and we have in the room our man in Barcelona, Benedict Evans, who is back now from Mobile World Congress.

0:11.5

Benedict, welcome back.

0:13.2

Hello.

0:13.8

All right, let's talk about Mobile World Congress. It is the largest gathering of what these days?

0:19.0

It's something like 90 to 100,000 attendees and it is the annual

0:24.9

global trade fair for the mobile telecoms industry. So all the people who sell stuff to telcos,

0:31.6

which is about a $1.2 trillion industry. So over double the size of the entire advertising industry in the entire

0:39.0

advertising industry for context and something like 10 times the size of the online advertising

0:43.5

industry. So it's a big industry and it's a big trade fair and it's everything from billing

0:47.3

software to base stations to handsets to camera sensors to every single bit of that value chain.

0:55.8

There's always been hand-wringing over mobile world Congress versus, you know, CES and

1:00.7

other things. And what's common in both of those massive gatherings is that Apple doesn't show up,

1:05.5

or at least Apple doesn't show up officially. So we hear about all the gadgets that come out of there. It's a sort of Android world

1:12.7

really is what it's come to, or it used to be the Nokia world. But put that in context. Like,

1:17.7

what does Mobile World Congress wrap its arms around these days? And what does it start to look

1:22.8

like? Well, it's an interesting shift. I mean, I first went in 2001 as a baby analyst, and it was probably a tenth of the size.

1:30.9

And it was in Cannes, which was kind of a cold, rainy French provincial town.

1:35.0

Did your parents have to take you?

1:36.4

Did they chaperone you?

1:37.7

No, although there was an urban legend about somebody whose assistant booked him a flight to Cain in the north of France, which is, if you don't know, if you

1:45.6

know the spelling, it looks kind of similar.

1:47.3

Great.

...

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