M. The S. W. Media.

Hello and welcome to the Daily Beans for Tuesday, December 28, 2021. Today I'm still in vacation,

but I have another amazing interview with the host of the words to WinBuy podcast. Her name is

Anat Shankar Osorio. You're going to love it. I hope you enjoy it.

Today we are talking with Anat Shankar Osorio. She is the host of the words to WinBuy podcast.

Anat, welcome. Thank you so much. I'm really excited to talk to you. I absolutely love

your show. Can you tell us a little bit about when you started and what prompted you to start

words to WinBuy? Yeah. So what prompted me was a long overdue recognition of my own hypocrisy.

And what I mean by that is my first principle and precept of good messaging is say what you're

for, say what you're for, say what you're for. And in fact, I like to make fun of the left and say

if we had written the story of David, it would be a biography of Goliath because we like to talk

about our opposition 24, seven. And there's all sorts of issues with that. And what I noticed

was that when I would be giving presentations, I would frequently be saying to people,

look at this terrible message. It was terrible for the following reasons and it did not perform.

And also this terrible message and what were these people thinking? And I was like, oh,

I do not say what I am for. And so I disciplined myself to make a podcast words to WinBuy.

That is about winning. And so every single episode, it's a narrative podcast is about a campaign we

want somewhere in the world. And you get to go backstage and meet the campaign managers and

meet the candidates and meet the people who did the research. And we go through, you know,

varies by episode. But what were the words that people planned to use? What was the status

quote message? Why did we reject that? What was the new message? How did we arrive at it? How did we

implement it? And then, you know, the one challenge with the podcast my producers and I have is

...