How would you like to sell 450 units a day on one skew? According to today's guest, a lot of that

effort is wasted if you can't find a way to have a relationship with those buyers outside of Amazon.

Hello, everybody. Welcome to the serious sellers podcast by Helium 10. I'm your host, Bradley Sutton,

and this is the show that's a completely BS-free, unscripted and unrehearsed, organic conversation about serious strategies for serious sellers of any level in the e-commerce world. And we've got a serious seller in the house today all the way up from San Diego, Ryan Rigney. Ryan, how is it going? Going well, Bradley. Thanks for having me. Thank you. What do you think of the drive I have to do every day? It's kind of refreshing, actually. Refreshing. Oh, my goodness. I left around 1145, so.

Okay, okay.

Nothing bad.

Yeah, that's a bad.

I wish I could come into the office around 1145, 12. That would be a little bit better on my stress levels. Right, right. I feel for you, man. Now, I don't know too much about you. So on purpose, I like trying to learn things when you're here.

Now, Michelle, like, literally, let's say 45 minutes ago told me that she was actually, I didn't even know you had done a podcast like a couple years ago or something with Manny. Yeah. Says she's like, oh, you know, Ryan used to be a lawyer. So is that, is that true? Still I'm a lawyer. I actually, I guess I'm a little bit of background on who I am and how I started. Yeah, yeah. Get your origin story.

Right, right. So I went to law school, started in 2012, I think 2012 was the year, and I had a lot of student debt.

Wasn't really liking the jobs that I was doing related to that. I really wanted some kind of

passive income on the side to kind of take that stress. And I mean, the job market was like really terrible back then too. Yeah. So I had to, I had to think of

other ways to get out of that situation. So I, uh, started with e-commerce selling on Amazon. I

started a brand sold of silicone baking mat and I. Silicon so. Failed miserably. Right. So everybody

starts like knowing nothing, right? And then how did you find out in 2012? I mean, there wasn't a billion people targeting you on Facebook with their courses necessarily like there are today. Like, how did you know about the Amazon opportunity? Yeah, there was one course, I think back then, the amazing selling machine. One, I didn't take that. Okay. kind of went out and bought a bunch of products that were doing well

and studied what they were doing and tried to reverse engineer the process,

joined a bunch of Facebook groups, found the AMPM podcast, was one of them.

Learned a lot from that.

And I created a second brand that was more focused on the actual branding aspect rather than just

selling a product that has a potential to rank for a keyword.

I was actually focused on building an audience, building a line of products that all kind

of cohesively go together.

...