4.8 • 4.1K Ratings
🗓️ 4 January 2017
⏱️ 19 minutes
🧾️ Download transcript
Juju has been a brand strategist for more than 25 years. Her online program, Unforgettable U, provides entrepreneurs a step-by-step blueprint for developing a killer brand strategy that allows them to see their full potential, step into their greatness, and own their very own #1 position.
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0:00.0 | Who's ready to rock today Fire Nation JLD here and welcome episode 1536 of EO Fire |
0:10.6 | where I chow at today's most inspiring entrepreneur seven days a week and are you ready to turn |
0:17.2 | your website visitors into leads visit fireup.co to learn more and sign up for this free |
0:24.9 | service today now a shout out today's featured guest juju hook juju are you prepared to ignite |
0:32.6 | absolutely yes juju has been a brand strategist for more than 25 years her online program |
0:41.2 | unforgettable you provides entrepreneurs with a step-by-step blueprint for developing a killer brand |
0:46.4 | strategy that allows them to see their full potential step into their greatness and own their |
0:52.3 | very own number one position juju take a minute fill in some gaps from that intro and give |
0:57.6 | us a little glimpse of your personal life yeah so I live in San Diego thanks so much I am partners |
1:04.4 | with my husband who is my mentor and my muse both and I've been a brand strategist for a good long |
1:11.9 | time now and I created unforgettable you for entrepreneurs and small business owners who don't |
1:18.2 | get to work with giant agencies to develop brand strategy so this way they get they get the |
1:23.4 | whole shebang in a real very very real way to step into that number one position even if they feel |
1:29.5 | like everybody's already done or said what they're what it is they want to say well I want to kind |
1:34.6 | of get a little more detailed right now into what you consider your area of expertise to kind of |
1:39.7 | break that down for us what are you awesome in I am awesome at helping people discover their super |
1:48.4 | powers so what I most often find with entrepreneurs that I meet as we're branding is that they're very |
1:55.0 | afraid or they feel very unsure about stepping into what makes them different or what it is that |
2:00.8 | they provide to the world so rather than um originating or differentiating they imitate and so my |
2:10.2 | superpower is sort of helping people to dig deep and figure out what their juju is so to speak so |
2:16.8 | that they can wrap a brand around that and start a movement or you know a culture or a way to |
2:24.1 | make significant change in the world through their businesses so then that specialty like what's |
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