A Sensitive Niche, But How Do You Sell Without Seeming Insensitive?

AskPat 2.0: A Weekly Coaching Call on Online Business, Blogging, Marketing, and Lifestyle Design

Pat Flynn

Business Advice, Marketing, Podcasting, Getting Started, Business Strategy, Business, Small Business, Passive Income, Online Entrepreneurship

4.9 • 638 Ratings

🗓️ 4 February 2014

⏱️ 14 minutes

🔗️ Recording | iTunes | RSS

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Summary

Today's question comes from Nora, who wants to share her experience with a sensitive topic. She's wondering which is better for her topic, a blog or a podcast; as well as how to approach selling without seeming insensitive. If you want to leave a question for AskPat, go to http://www.askpat.com. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Transcript

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0:00.0	What is up?
0:04.0	AskPath.com
0:06.7	What is up, everybody?
0:12.0	Welcome to episode 11 of Ask Pat.
0:14.4	I am Pat Flynn, and I'm here to answer your online business and blogging questions every single day, five days a week.
0:20.2	And as always, at the top of every episode, I mention a resource or a link or a book or a sponsor.
0:25.9	And today I want to mention a book.
0:27.4	And this is a book I've recently picked up and I'm enjoying.
0:30.2	And I mention it because it has to do with today's question.
0:33.1	And that book is To Sell is Human by Dan Pink.
0:37.4	My Amazon affiliate link for that is smart passive income
0:40.5	dot com slash human again that's to sell as human by dan pink it's not just another how to sell
0:46.5	book it's it's beyond that and it very much aligns with everything that i talk about in my business
0:50.8	and so today's question is actually by a woman named Nora. And she asks
0:56.0	about a couple things. One, you know, if you have a very sensitive topic, you're building a
1:01.1	business around or blogging about, you know, how do you sell to that audience and also what's
1:05.5	the best platform to launch on? And actually, let's get into the question by Nora right now.
1:12.4	Hi, Pat. My name is Nora and I'm a 50-year-old wife and mother to an eight-year-old boy, and I'm a police officer in
1:19.4	Chicago. In 2005, I successfully recovered from postpartum psychosis. I want to start a blog or podcast. I'm not sure which would be more
1:30.5	effective for my topic of postpartum depression and psychosis. Even though the subject is a serious one,
1:37.6	I want to bring laughter to my audience and I want to hear tragedies that have turned to triumphs.
1:43.9	Please advise what you believe would be the best approach to launching this subject.
	...

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