Hello and welcome to the intelligence from the Economist. I'm your host, Auré Ogunbi.

Every weekday we provide a fresh perspective on the events shaping your world. Flying is

terrible for the environment and with more passengers comes even more emissions. It appears

that airlines want to decarbonise but aircraft manufacturers aren't giving them very many

options. And TV and film writers and Hollywood are on strike. The impact of their actions is

being felt in many other parts of the world too but not in the ways you might expect.

First up though.

Last night Florida's governor Ron DeSantis formally entered America's presidential race.

In Florida we prove that it can be done. We chose facts over fear, education over indoctrination,

law and order over rioting and disorder. We held the line when...

There was of course the Super Slick campaign video. I'm Ron DeSantis and I'm running for president to lead our great American combat.

And then there was a much anticipated announcement which he chose to make with Elon Musk on Twitter Spaces.

But unfortunately for Mr DeSantis, Twitter's tech couldn't quite handle it.

Sorry about that. We've got so many people here that I think we are kind of melting the servers which is a good sign.

When the live stream finally returned after repeated crashes, only around half the initial 600,000 person audience

stuck around to hear what he had to say.

There is no substitute for victory. We must then the culture of losing that has infected the Republican party in recent years.

We must look forward at backwards. We need the courage to lead and we must have the strength to win.

DeSantis is seen as the most viable challenger to Donald Trump for the Republican party nomination.

But after waning support in the polls and last night's shaky campaign launch, he now faces an uphill battle.

Ron DeSantis decided to go on Twitter to have a conversation with Elon Musk to declare his presidency for the United States.

And the result was nothing short of disastrous.

...