My life has changed a lot in the last year, even in just terms of like, I don't have a lot of,

like, my privacy has gone from like, you know, four years ago, my whole life is private,

and I didn't have people around much at all, to like, I have very little privacy.

And so it's like, what's the price of success? It's like, privacy is a luxury now. And so that is something that I was scared of. And I wasn't sure if I wanted to even go on social media simply because of that alone.

What's up guys? So in this video, we are going to have a shy, my new creative director, interview me. We have questions on business. We've got questions on personal and then we go into like philosophy. So we're going to go all over the place with this interview today.

And here's the thing. If you guys like it, then we're going to make it to a series of basically my teammates interviewing me on different topics.

If you guys hate it, we're never doing it again. Let me know.

So, Layla, I started like a few weeks ago as your creative director.

And one thing that I definitely noticed is the company culture is so embedded within everything that I've seen here.

Not only like being within the company, but also the entire interview process.

A, how deliberate was that to like have the focus on that versus everything

else and be like how did you even come to those core values that you have? Super deliberate because

I would say that the first few books that I read and like influences on me were about culture

and how important was the scaling company. And so one of the first places that I felt like

I understood that that would protect us in a way is in the hiring process because if you think about

it how do you create culture culture shared values right or I would say like an unspoken set

of behaviors or behavioral norms that people adhere to and so so how do you create those, right?

Well, it's a lot easier to hire for them than it is to create them from scratch.

Because if you think about a value or like honesty or kindness,

that is a lot harder to teach than how to clean the floors,

how to film the video, how to do customer success.

And so my idea was like, okay, well then it probably made floors, how to film a video, how to do customer success.

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