Hey guys, this is Rogov, I'm Gary's copywriter, and this podcast is behind the scenes look

of how we make written content around Gary's personal brand.

I ask Gary a few questions around some topics I wanted to create written content around.

Hope you enjoy.

First article topic was around the Budweiser, the Duane Weight Commercial.

Okay. Where did this seat of that concept come from?

This is like a volume model.

Nope, it wasn't.

It was a classic model, even though we're about volume.

Classic still works just far less often, which is why we don't rely on it.

So it came from the seeds of something that we had a breakthrough on the Cubs video,

you can link to the Cubs video, the breakthrough that we had with the Cubs World Series video

with Budweiser years ago.

That became a concept of long form social videos, which we think are incredible ways to create

brand.

Because people believe that Facebook and specifically Facebook is lower funnel, sales,

conversion based marketing.

They don't think that it can do what naming rights and what commercials can do.

They don't think it does brand.

I think it does brand because I think long, that's what I do.

I'm a byproduct of building brand through those channels.

I don't think, I know.

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