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Measuring everything is a disaster.

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Fire Nation into house JLD here and I'm fired up to bring you our featured guest today

Justin Rothmarsh. Justin are you prepared to ignite? Indeed I am. Yes. Justin is the author of

Machine a radical approach to the design of the sales function. He's also the founder of

Ballistics a consultancy that builds sales functions for organizations in North America, Australia

and the United Kingdom. Justin take a minute and fill in any gaps from that intro and give us

a little glimpse of your personal life. Well I was born in the UK and came which I grew up from

I think the age of seven in Australia in Brisbane and I immigrated to the US the land of the free

about eight years ago to really to accelerate the growth of the business here. And give me a little

inside of your personal life. I play tennis. I play a lot of tennis many hours a week and I lift weights.

I'm a bit of a health junkie so I've been paleo for about eight years. I'm in ketosis right now.

So for those listeners that you have I'm sure there were a lot that Tim Ferris fans. I'm one of

them too. But work consumes a lot of time. Ballistics has been something I've been working on for 20

...