Welcome to the blog millionaire, where we break down the essential strategies of today's most successful bloggers

to take your blog to the next level with top-notch content, monumental traffic growth, and multiple revenue streams to go beyond your wildest goals.

So get ready to blog like a pro and make your traffic explode with your host whose blog gets more than

one million visitors every single month, Brandon Galey.

My name's Brandon Galey and welcome to episode 144 of the blog Millionaire.

Whether you're getting a 20% or a 50% open rate, there is still

anywhere from 50 to 80% of your email subscribers that are not opening the emails that you sent them.

These are people that read your blog post, saw your call to action, and gave you their email

address.

It is not easy to build an email list, and that is why you want to do everything you can

to get your email seen by as many of your subscribers as possible.

What I'm going to share with you today is probably one of the simplest and effective email marketing strategies out there.

It is also one that most bloggers with a list don't know about.

So let's get right into the strategy.

Noah Kagan came up with a tactic a little while back called the double opens formula.

I'm going to explain his formula and add one extra variation to get even more opens and clicks.

The whole execution of the formula only takes 60 seconds, so there really is no excuse about not having the time to do this.

Let's say you have an email that you sent out, and after a week, only 20% of your email list opened it up.

First, you will duplicate the same exact email that was sent out and come up with a new

subject line that focuses in on a new angle.

Next, you will send the email with the new subject line to all the subscribers that did not

open the previous email.

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