Aspiration is a bank that has really lofty ambitions.

They want to save you money while trying to save the world.

When you give aspiration your money, you can rest assured that none of it's going to go

to fund oil pipelines or to fund oil drilling.

If that's the kind of thing you care about, you can download the Aspiration app right now

to open an account today.

Let's be real. We all know our data is being mined by Facebook and Google and everyone else,

but we go along with it because it's easier to just use all of their services and ignore

the trade-off. Occasionally, we're reminded that we really should care more,

that the cost of giving away all of our data can be quite high.

Casey Newton covers Silicon Valley for the Verge and he says 2019 might be the year

all of this changes. I think there is going to be some action and it's all because of something

that happened last year in California.

Right after the Cambridge Analytica Data Privacy scandal that you're probably familiar with,

right? Facebook had an API that gave away a lot of data and some people got a hold of it and

used it to try to influence our election. That's a big issue. I think people have a right to be

very upset. I'm upset that that happened. Well, in the wake of that, there was a real estate developer

named Alistair McTaggart who spent $3 million to put forth a ballot proposal that would create

some really robust protections for consumers around their data. Now, I'm sure you get this all the

time. Why do I care about privacy? I got nothing to hide. I don't care if you see what I buy. I live

this boring life. When people say that to me, I say to them, well, the point is it's not just about you.

It's about society. And the initiative was gathering so much momentum that at the last minute,

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