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Happier with Gretchen Rubin

A Little Happier: What Happened When Steve Jobs’s Question Was Dismissed.

Happier with Gretchen Rubin

Gretchen Rubin / The Onward Project

Education, Health & Fitness, Self-improvement

4.713K Ratings

🗓️ 14 July 2025

⏱️ 5 minutes

🧾️ Download transcript

Summary

In the “Four Tendencies” personality framework, tech legend Steve Jobs was a Questioner. At a crucial moment, his question was ignored—with profound consequences. 

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Visit Gretchen's website to learn more about Gretchen's best-selling books, products from The Happiness Project Collection, and the Happier app.

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Transcript

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0:00.0

Lemonada.

0:06.0

I'm Gretchen Rubin, and this is a little happier.

0:09.7

As an observer of human nature, I'm probably most proud of my creation of my personality framework, The Four Tendencies.

0:18.7

My framework divides people into upholders, questioners, obligers, and rebels.

0:25.4

If you want to know your tendency, take the free, quick quiz on my website.

0:30.6

When I was groping my way toward an understanding of the four tendencies, my key observation was that we all face outer expectations

0:39.2

like a work deadline and in our expectations like a New Year's resolution, and depending

0:45.2

on whether we meet or resist those expectations, we fall into one of those four categories.

0:51.5

Ever since I created the framework, I've been on the hunt for good examples of

0:56.2

the four tendencies in memoirs, in novels, in TV shows, and particularly in life. Sometimes I try to

1:04.7

figure out the tendency of a famous person. It's not always possible to tell because we can't

1:10.8

necessarily judge someone's tendency from what they do.

1:15.0

We have to know how they think.

1:17.7

But for some people, it is possible to determine their tendency because we have a sufficient record of their thoughts and responses.

1:25.8

It took me a long time to decide on Steve Jobs's tendency.

1:31.2

Was he a questioner who tipped toward rebel or a rebel who tipped toward questioner?

1:37.3

After a lot of study, I realized that he was a questioner rebel.

1:44.7

One key thing to understand about questioners is that if you want to persuade or inspire them,

1:51.3

you have to give them reasons. They want answers. And if you don't have an answer to their

1:58.9

question, you must nevertheless engage thoughtfully with the

2:02.8

question. You must show the questioner that you respect the value of their questions.

2:09.8

Answers like, we've always done it this way, or that's the rule, or I'm the boss, won't satisfy. I often think of a poignant story I heard from

...

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