A Kids Book About - DISRUPTING How Children's Books are Made

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 6 June 2020

⏱️ 32 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Note: Hey everyone, please note we recorded this remotely over a month ago, some audio is spotty but the wisdom is real.

Are you struggling to discuss Racism with your kids? Do you want to have conversations with them around sensitive topics such as Empathy, Depression, Anxiety, and more? Listen to Part 2 of this Feature as Jelani Memory, founder at A Kids Book About, shares his story and the story of a new kind of Publisher disrupting how children's books are made.

In Part 2 of this episode, Jelani discusses What his books are meant to do, Why children's lives are so complicated and nuanced, Why kids need books like these, Advice for Entrepreneurs, Why you should solve problems that matter, How they are disrupting how Children's books are made, Why there is no better feeling than when you have a great conversation with your child, The vision and future of A Kids Book About, so much more.

Join us while Ramon Vela interviews Jelani in Part 2 of this episode and listen to him share the inside story of a brand.

For more on A Kids Book About visit: https://akidsbookabout.com/

The Shoppy Awards: https://theshoppyawards.com/ (20% discount use SOB20)

Attentive - https://www.attentivemobile.com/

Enquire Labs - https://www.enquirelabs.com/commercefocused
Retention Science - RetentionScience.com

Transcript

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0:00.0	Recorded at Retention Science Studios, this is not your average entrepreneur or e-commerce podcast, and he's not your average host.
0:14.4	This is The Story of a Brand with your host, Ramon Vela.
0:21.0	I think your story highlights something really important, which is the kids' lives
0:27.9	are really complicated and complex and nuanced, and they have real experiences.
0:34.8	And the idea that, you know six seven eight nine year olds are not
0:40.6	running into racism um or or dealing with anxiety or feeling like they don't belong or getting
0:47.0	bullied um or don't know what to say when they interact with somebody with a disability um
0:52.7	i mean you know the list goes on and on and on.
0:55.8	And really what our books are about are just offering kids the dignity to go,
1:01.2	we see you and we see that your emotional internal life is complex and nuanced.
1:08.4	And you're going through some stuff.
1:10.7	And we want to speak to you there
1:12.9	in that place and if that's not you that's okay how many emails do you have unread right now
1:24.5	a hundred a thousand more now how many unread text do you have? Probably none.
1:32.8	This is why over 600 of the most innovative retailers rely on attentive, a personalized mobile
1:39.9	messaging platform. With attentive, brands reach more mobile shoppers and drive incremental revenue in a new way,
1:48.0	driving 10 times more revenue per message than email.
1:51.0	Visit Attentive Mobile to request a demo and let them know that you heard it here on the story of a brand.
1:58.0	Is your marketing ROI being held hostage by mystery traffic or overreported
2:04.0	metrics? Inquirer Labs uses post-purchase surveys to fill attribution gaps and add qualitative
2:11.6	context to marketing analytics. In other words, they emphasize people over pixels and measure the unmeasurable,
2:19.2	and they deliver some of the much-needed performance transparency using the one source
	...

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