A Heavy Lifter Among Nutritional Supplement Brands: BiOptimizer's Wade Lightheart
Finding Genius Podcast
Richard Jacobs
4.4 • 1K Ratings
🗓️ 23 September 2020
⏱️ 28 minutes
🧾️ Download transcript
Summary
Author, athlete, and nutritionist Wade Lightheart joins the show to educate listeners on the best process for nutrient supplementation.
He explains
- What gave him the motivation and know-how to start his company,
- What three elements form the biological optimization triangle for their approach with clients, and
- How supplement industry pressures can lead companies toward lesser quality products and how he prevents that trend.
Wade Lightheart is a three-time Canadian Natural Bodybuilding champion, author of numerous books on health, and president of BiOptimizer. He begins the show with a moving story relaying key events that led him to where he is today.
After the death of his older sister, he became interested in offerings beyond the "medical model" he'd witnessed as his sister suffered through intense cancer treatments. That alongside his bodybuilding hobby led him to study nutrition and exercise science in university. But it wasn't until his own health dropped off a bit that he understood he'd been more focused on the aesthetics of bodybuilding than the importance of true health that stemmed from a focus on internal care.
He took this knowledge and after some intense study in nutritional supplement therapy, he and his partner started BiOptimizer, which evolved from a body building to a human optimization company. He describes for listeners the main premise of company, which addresses three aspects of biological optimization: aesthetics, performance, and health. They strive to end physical suffering and activate biologically optimized health by leveraging nutritional supplements, technology, and other elements to fully express each client's unique physical capacity and quality of life.
He explains how the mode of production for a health supplement leads to a quality end product and what measures his company takes to insure this. He also explains the company's philosophy and inner workings in more detail. Listen in for more of this inspiring story about fitness and health.
For the best way to follow up and learn more, go to their website and find a special discount code for podcast listeners: bioptimizers.com/findinggenius/
Available on Apple Podcasts: apple.co/2Os0myK
Transcript
Click on a timestamp to play from that location
| 0:00.0 | Forget frequently asked questions common sense common knowledge or Google how about advice from a real genius |
| 0:06.8 | 95% of people in any profession are good enough to be qualified and licensed 5% go and beyond. They become very good at what they do. |
| 0:15.1 | But only 0.1% are real Jesus. |
| 0:18.3 | Richard Jacobs has made it his life's mission to find them for you. |
| 0:22.4 | He hunts down and interviews geniuses in every field, sleep science, cancer, stem cells, |
| 0:27.2 | ketogenic diets, and more. |
| 0:28.8 | Here come the geniuses. |
| 0:30.4 | This is the Finding Genius Podcast. |
| 0:33.0 | That are Richard Jacobs. |
| 0:35.0 | Hello, this is Richard Jacobs with the Finding Genius Podcast. |
| 0:41.0 | I have a very interesting guest. Wade Lighthart is an author, |
| 0:44.8 | athlete nutritionist, an expert on fixing digestion. And he runs a company |
| 0:50.0 | called Biooptimizers and we have to talk about that company, its products and |
| 0:54.1 | him and digestion and all those good things. So, Wade, thanks for coming. |
| 0:57.7 | Great to be here, Richard. Thank you for having me. |
| 1:00.3 | Yeah. Well, tell me a little bit about your journey. |
| 1:03.0 | Usually people in the health industry, unfortunately, they probably had some, you know, some |
| 1:08.1 | bad health thing happened to them or someone else and that inspired them to say I'm going to figure |
| 1:12.4 | this out and the, and I don't know if that's your |
| 1:14.5 | journey but what's your background? Exactly correct so basically there's you know |
| 1:19.2 | there's always these events that that happened to us in your life and oftentimes their tragedy or their major |
| 1:24.9 | obstacles in life and what I have found historically to concur with what you said |
... |
Please login to see the full transcript.
Disclaimer: The podcast and artwork embedded on this page are from Richard Jacobs, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of Richard Jacobs and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright © Tapesearch 2026.