Ideas are a dime a dozen and execution rules the world like the most successful ideas guys aren't the most successful entrepreneurs

This is the playbook. This is Dave Meltzer with the playbook. I'm live here at the win hotel in the lobby with blue wire studios

And I am so excited because I got my boy Aaron Wagner here, and we have so much in common

He is the managing partner of wax capo. He is what I call an ultra-prenuer

Aaron welcome to the playbook. Thanks Dave. Appreciate you having me man

And I love that term by the way last time he is that I like I totally ripped it off. I use it all the time

That's awesome because you are and I want to start with you know a guy that we both know because as an entrepreneur

I think he represents what what I face the rest of my life and I hated the dude his name was Gary Etcheverry

He's my defense coordinator, but he also ironically was your football coach your professional football player

Yeah, played in college at a real college not accidental

But etch was no nonsense and he did not give you yes for an answer and

When you did your best and performed well, it wasn't good enough

100%

Those type of lessons that you learn from playing college and professional football

I've seen you carry over you're not even 40 years old yet

You have more businesses than even I do which is hard to beat you have more money than I have which is also hard to beat

But not quite as hard and then more importantly though

Where did that mindset for you happen?

It was for coach as for me because I was kind of a softer

I mean a hard football player, but I was softer on my my feelings

Yeah, and did you have you know that type of transition or were you always kind of I don't care what anyone thinks

I'm just gonna make this happen. Yeah to be honest with you. I think

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