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The Playbook With David Meltzer

The Most Costly Mistake Salespeople Make | Interview with Jeremy Miner, Founder & Chairman, 7th Level

The Playbook With David Meltzer

David Meltzer, Entrepreneur.com

Entrepreneurship, Business, Careers

4.61.9K Ratings

🗓️ 19 December 2021

⏱️ 23 minutes

🧾️ Download transcript

Summary

Jeremy Miner, Founder and Chairman of 7th Level, talks about the role of verbal and nonverbal cues in communication and how they can trigger your potential customer to act, as well as why the Always Be Closing mantra is no longer valid in today’s world. Miner and host of #ThePlaybook, David Meltzer, share their most valuable insights on what most commonly stands in people’s way from achieving their desired results in sales, why having the best product or service is no guarantee for success, and how sales strategies have evolved over the decades. The pair also chat about their favorite ways to establish a connection and build trust with their clients. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0

Putting the right structure, the works with human behavior.

0:02.1

It allows a human being on the other end of that phone or a zoom meter in person to want

0:07.2

to engage with you, to want to open up to you.

0:10.8

Selen becomes very easy.

0:15.0

This is the Playbook.

0:16.6

Welcome to Blue Wire Studios.

0:18.3

This is David Meltzer with the Playbook here at the Win Hotel in Las Vegas.

0:23.2

I'm so stoked right now because I have Jeremy Minor, Founder and Chairman of the Seventh

0:27.7

Level, and Jeremy is an expert of my favorite topic.

0:32.0

And I mentioned earlier to you, it's a topic of articulating value to exceed what we're

0:37.1

asking for.

0:38.1

I think people lose sight in sales about what your main objective is, and it's to provide

0:42.5

more value than you ask for, and your statistical success can go way up.

0:47.0

Now, there's a bunch of different steps within that process, and you're an expert at not

0:51.3

only doing it yourself, but something rare about a guy that can do it himself, and I see

0:56.5

this all the time, you can teach other people to do it as well.

1:00.5

That's the rumor.

1:01.5

Yeah.

1:02.5

There's a nasty rumor out there that could be a possibility, yeah.

1:05.2

And you know, I ran a very large sales force in my 20s, and I would always make the mistake

1:09.4

that I take my top sales guy, and I turn him into a manager because he thought he wanted

1:14.2

that stability.

...

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