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Thank you. McMillan Online Community. From Wonderry, I'm David Brown, and this is Business Wars Daily on this Wednesday, March 30th.

You know, it was once considered a darling of the pandemic era.

The Peloton bike. Perhaps no other company found itself in more of a cultural resurgence than did Peloton.

As folks stuck at home turned to Peloton's connected fitness gear to stay sane.

But as people slowly return to gyms, Peloton's growth

stalled, and it's found itself on something of a bumpy road since then. Now the company's scrambling to

turn around, and that may mean a major shift. See, Peloton's longtime business model has been to pedal,

sorry I just had to, pedal in wildly expensive bikes and treadmills with attached

subscriptions to digital content.

...