A Female Founder Redefining the Spirits Industry, with Mara Smith Founder of Inspiro Tequila

Dear FoundHer...

Lindsay Pinchuk

Entrepreneurship, Small Business, Bobbi Brown, Careers, Female Founder, Entrepreneur, Pivot, Ceo, Marketing, Business Owner, Business, Women In Business, Foundher

5 • 854 Ratings

🗓️ 17 May 2022

⏱️ 48 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Mara Smith's professional days came to a halt when she was put on emergency bedrest while pregnant with twins. They were born prematurely and she needed to be there for them. While at home raising her three children, Mara always dreamed of starting her own company. She also knew that with hard work and the right research---she could innovate any industry she put her mind to.

Meanwhile, Mara started drinking tequila when she was looking for a gluten-free drink to fit into her healthy lifestyle. But she couldn't find one free of additives, so she decided to create one. To get her business started, Mara put in the necessary time and effort to self-educate herself about the spirits industry. As a #femalefounder, Mara has been focused on bringing the female perspective to the spirits industry. With a team of powerful women all over the world, Mara has been able to bring her vision to life.

UPDATE FROM OUR TAPING: Mara now has a distributor in Illinois and Inspiro can be found in stores in Illinois!

Tune into this week’s episode of Dear FoundHer… to learn more about the power of research, the importance of leaning on others for help, and why all women need to know it’s okay to re-enter the workforce no matter what stage of life you are in.

Quotes

• “There are a lot of resources that are available to get you up to speed pretty quickly and you just really have to take advantage of them. You can't get around putting in the time and effort.” (12:57-13:11)

• “I discovered there are amazing communities of impressive powerful women who want to collaborate and offer guidance.” (14:31-14:41)

• “No matter where people are in their stage of a new business, there's something you're going to learn. I find every conversation useful.” (20:46-20:54)

• “I want to relay that message and inspire other women that it is not too late if you want to change. Maybe I want to start something new. You need to know that you're still capable and can learn everything you need to know.” (40:34-40:52)

• “You have to have a community and you have to have support. It’s lonely being a solo entrepreneur, and it is important to have people that you can talk to and bounce ideas off of.” (42:53-43:08)

Connect with Mara Smith:

Instagram Inspiro Tequila | http://www.instagram.com/inspirotequila

Instagram Mara | http://www.instagram.com/beinspiredbymara

Website | https://inspirotequila.com/

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Stop spinning your marketing wheels and start building a community you can monetize. JOIN ME for Big Impact Marketing for Small Business, a new way to work with me. REGISTER HERE Want even more resources for growing your business?

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Transcript

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0:00.0	Dear Founder, as you know, there's no blueprint for entrepreneurship. You wear so many hats,
0:09.7	you burn the men'side oil, you pour your heart and soul into everything that you do. But without a
0:14.7	doubt, the journey is worth every single second that you put into it. I'm Lindsay Pinchuk,
0:20.5	host of the Dear Founder podcast. I say this
0:23.3	because I've lived it for over a decade. I started my first company with $500 in my pocket and a
0:29.1	baby in my belly. I grew it and I sold it all. This podcast is my weekly letter to you. We'll talk
0:36.1	all things starting, growing, nurturing, and in some
0:39.7	cases even selling a business. Together with some of my closest contacts, I'm here to help you find
0:45.1	your own success, whatever that means to you. The ride as a founder is the ride of your life.
0:50.8	So come on and join me for another episode that will get you one step closer to reaching
0:55.2	your own founder goals. Welcome back to another episode of Dear Founder. If you like what you're
1:01.4	hearing on the podcast, please make sure to take out your phone, open up the podcast app, go to
1:06.9	Dear Founder, and please leave me a five-star rating or a review to let other people know.
1:11.6	You have no idea how much that helps when people are looking for podcasts on entrepreneurship,
1:16.6	female founders, and other business ventures.
1:19.4	I would so, so, so appreciate it.
1:22.1	So before I introduce you to today's amazing guest, I want to give you a little sneak peek
1:26.1	about something I have coming up.
1:28.0	Following my last workshop in March on Marketing for Small Business, many of you told me that you
1:33.2	wanted a program with more information and more how-to instruction as well as more time with me
1:38.5	from my next program. So I reworked the program and I'm really excited to be launching a program that I call
1:45.8	Big Impact Marketing for Small Business May 24th.
	...

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