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The Tom Ferry Podcast Experience

A Custom GPT Tutorial for Listing Descriptions | This Week in Marketing

The Tom Ferry Podcast Experience

Tom Ferry

Education, Business, Self-improvement

4.71.1K Ratings

🗓️ 1 May 2024

⏱️ 24 minutes

🧾️ Download transcript

Summary

ChatGPT is the ultimate tool for writing listing descriptions. But then why do so many agents struggle to use it for creating attention-grabbing results every time? It’s because you need to teach ChatGPT what you want every time.    Luckily, there is a way to permanently train your own custom GPT to write consistently perfect listing descriptions. In this episode of This Week in Marketing, Jason Pantana will give you a custom GPT tutorial for doing just that.    He’ll walk you step-by-step through setting up your custom GPTs in ChatGPT, training them to match your needs and tone, and he’ll even give you the listing description prompts to feed it.    And if you’re interested in more of these step-by-step real estate marketing tutorials, you must check out MarketingPRO – Jason’s 3-part, self-guided video series covering the most important aspect of your marketing: email, social media, and Google Business Profile. Get the full bundle now!    On top of that, Jason’s full AI course, AI Marketing Academy, has a new session starting soon. Be sure to check it out!    In this episode, Jason discusses…  0:00 – News & Updates: Meta.AI 4:30 – YouTube & Adobe updates 8:45 – Custom GPT tutorial  14:20 – Writing listing descriptions

Transcript

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0:00.0

Welcome to this week in marketing. Today we're uncovering what's new from Meta with their latest generative AI tool.

0:04.8

Plus we're going to dive deep into how you can train your own gpity via chat gpity to craft perfect

0:10.2

MOS listening descriptions. There's a lot of ground to cover so let's dive it.

0:17.6

Welcome to the show. My name is Jason Pantana, your host, and I am so glad you're here.

0:21.4

If you're new to the channel, I invite you to tap the big red

0:24.4

subscribe button so you never miss out on future episodes.

0:27.0

Like this one here, we have much to discuss.

0:29.6

So let's dive in, beginning with marketing news and updates.

0:32.4

First things first in terms of marketing news and updates.

0:32.6

First things first in terms of big news is that Meta has launched its new generative

0:36.1

AI the long-awaited, long-anticipated Meta AI and it is available to access at meta.

0:41.8

AI that is its website its

0:43.4

urel and it's a full-blown generative large language

0:46.6

model it's an AI in the same way that Chad Chippee or

0:49.4

Google Gemini is an AI whereby it's

0:52.1

access through a chatbot, again meta.

0:54.3

AI and you can do with it effectively what you can do with Chatch EPT.

0:57.8

It's got some limitations, but it's a full-blown large language model that they've been

1:01.3

working on for quite some time with their own AI

1:03.8

underlying model powering it. It's quite powerful. It's called Meta AI. Part of what makes it

1:08.8

interesting is it's not just the standalone access point of Meta. AI, it's also integrated into their apps.

1:15.2

So in Facebook, in Instagram, you can access Meta AI as a generative AI tool.

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