When you get your news from Bloomberg, you don't just get the story. You get the story behind the story.

How your Evie's battery may not be as green as it seems.

Why a decrease in global birth rates could send countries scrambling to increase immigration.

You get context.

And context changes how you see things, how you change things, because context changes everything. Go to

Bloomberg.com to get context.

This is a closer look with Arthur Levitt.

Arthur Levitt is a former chairman of the U.S. Securities and Exchange Commission,

a Bloomberg LP board member, a senior advisor to the Promontory Financial Group,

and a policy advisor to Goldman Sachs.

Jeffrey Sachs is Professor of Sustainable Development

and Professor of Health Policy and Management at Columbia

University.

It's the Director of both the Columbia Center for Sustainable Development and the UN Sustainable Development Solutions Solutions Network.

He has twice been named among Time Magazine's 100 most influential world leaders.

He's a New York Times best-selling author.

His books include The End of Poverty

and The Age of sustainable development.

His newest book is Building the New American Economies,

Smart, Fair, and Sustainable,

in which he shows how we can find a path to growth

and economic progress that is both fair

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