Today, we'll learn the secret behind what works in building a private label business from

someone who's been doing it over 10 years.

We'll also learn what Amazon business model provides the most freedom and lifestyle choices.

Hello, everybody, and welcome to the serious sellers podcast by Helium 10.

I'm your host, Bradley Sutton, and this is the show that is a completely unscripted and unrehearsed, organic conversation about serious strategies for serious sellers of any level in the e-commerce world.

I have another in studio guest from here locally in San Diego.

Christina, Christina, how's it going? Welcome.

Everything good. Thank you so much for inviting me over here and I'm happy to be here.

What do you think of that drive I have to do every day from San Diego to the office here?

I thought it's going to be like 35, 40 minutes, but it was actually like one hour, 20 minutes. Yeah, it's kind of far. That shows you how much I love working here at Helium 10. Oh, yeah. All right, but enough about me. Let's talk a little bit about you. I know very little. I know you are currently selling on Amazon. That's what I met you at the Helium 10 social event. So I'm assuming you're a helium 10 user and that's how you found out about the social. And then now, you know, we met, I'm like, hey, I'd love to hear your story because I love I love highlighting true life stories. You know, a lot of people, we like hearing the stories of, you know, eight figure sellers, nine figure sellers. That's great. We can learn a lot.

But for most of us, I think we can relate to somebody who just, you know, kind of started from zero and Amazon and it's well on their journey.

So take us back, first of all. You were born in, where were you in Belarus? In Belarus. Okay. So then when did you come to the U.S.? I came to U.S. 12 years ago after I graduated university and I got the work visa to work for carnival. Cruises? Yeah, Carnival Cruises. So I came here.

I worked for Carnival Cruises.

And then I started to work for some medical supply store as a data entry specialist.

And for that company, I set up the first time they started to sell online.

And I set up the Amazon store online.

What year are we talking about now?

We're talking about 11 years ago.

Wow.

So that, I mean, that's when the beginning of Amazon.

Yeah, it was just the beginning as like, I remember that very first meeting that Amazon did in Seattle.

And yeah, the FBA just started.

...