E-O Fire 1159.

There's a model. You have the model, John. I have the model.

Hey, Fire Nation. And welcome to E-O Fire, where I chat with inspiring entrepreneurs

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What's shaking Fire Nation?

Johnny Duma's here, and I am fired up to bring your featured guest today, Joe,

Palizzi, Joe. Are you prepared to ignite?

I am more than ready to ignite my friend.

I am stoked to be on with Fire Nation, as usual. I think this is number three.

So I'm, I'm rare to go, man.

We call it a terry pete here in the house, Joe.

And in Fire Nation, you know this. Joe's the founder of Content Marketing Institute.

In Content Marketing World, he is the winner of the 2014 John Caldwell Lifetime Achievement Award

from the Content Council. He just released his newest book called Content Inc,

...