Welcome to Darren Daly on demand, your most trusted resource to help you become better every day.

Here's your success mentor, Darren Hardy.

I am about to expose the most dangerous lie ever told to speakers, presenters, and communicators of any kind. The lie that's costing

millions of dollars in lost deals every single day. The lie that says people need time to make

decisions. Bullshit talky. Your audience makes their final decision about you. Your message, your

offer, in 90 seconds or less.

Everything after that is just confirmation bias.

And if you don't know how to win in those 90 seconds, you've already lost.

Let me prove it to you with a story, one that should act as a personal wake-up call.

Meet Bethany, owner of a $3 million commercial cleaning company.

She has 50 employees, 15 years in business, spotless reputation, pun intended.

Last month, Bethany walked into the biggest opportunity of her career, a regional hospital

system, an $800,000 annual contract for a five-year minimum term.

$4 million in total.

It would instantly more than double her company.

The procurement committee had narrowed it down to three finalists.

Bethany's company had the best track record, the lowest prices, and superior references.

On paper, she should have won easily. But here's what happened. Bethany opened with

the wrong 90 seconds. She said, good morning, everybody. Thank you for having me here. I'm Bethany.

I've been in the cleaning business for 15 years. We're based out of blah, blah, blah, blah. I started my

company because blah, blah, blah, there is a need for quality cleaning service, yada, yada, yada. Boring, predictable, forgettable. Within 60 seconds, the committee had mentally

checked out, not consciously, but neurologically. Bethany spent the next 45 minutes

...