#990: The pottery paradox: How reps, not perfection, build Amazon success

Silent Sales Machine Radio

Jim Cockrum

Onlineincome, Ecommerce, Business, Fba, Entrepreneur, Entrepreneurship, Provenamazoncourse, Careers, Amazon

4.8 • 805 Ratings

🗓️ 2 April 2025

⏱️ 48 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In this energized episode of Coach’s Corner, Brian and Robin Joy dive into what really drives success in the Amazon FBA world—and it’s not what you might expect.

Drawing powerful lessons from the "Pottery Paradox" and the "Bamboo Effect," they reveal why repetition, not perfection, is the secret to building a thriving business.

You'll learn:

Why testing more ASINs beats searching for the “perfect” one
The power of velocity, capital protection, and profit potential
How to avoid “lighting $20 bills on fire”
What the Ambassador Program brings to the Proven Conference
Why preparation > planning—and how football coaches do it best

If you’ve been stuck lurking, waiting for the right moment to start, this episode is your sign to throw that first dart!

Special guest at the conclusion of today's show, Jeff Schick of JeffSchick.com answers the question: "What should I do if I get a 'cease and desist email or letter' from a brand I'm selling?"

Watch this epsiode on our YouTube channel here: https://youtu.be/8fLVevUTagQ

Show note LINKS:

TheProvenConference.com - Our May 2025 event - plan to join 100s of listeners to this show in Orlando May 29-31st, 2025!

ProvenAmazonCourse.com/100 - Our pre-conference workshop titled Path to 100 ASIN's - The Replens Accelerator. Brian and Robin Joy are teaching live in Orlando in May!

https://TheProvenConference.com/scholarship - Join us FREE in Orlando the last three days of May 2025! Come attend the event that has been voted the #1 RESELLER event for Amazon/Walmart in the world! Hurry, wee can't guarantee open spots. Click the link and fill out a quick questionare and we'll get back to you.

ProvenAmazonCourse.com - The comprehensive course that contains ALL our Amazon training modules, recorded events and a steady stream of latest cutting edge training including of course the most popular starting point, the REPLENS selling model. The PAC is updated for free for life!

SilentJim.com/bookacall - Our guest today benefited tremendously from the coaching he's received! Inquire about your coaching options today! Let's connect!

My Silent Team Facebook group. 100% FREE! https://www.facebook.com/groups/mysilentteam - Join 80,000 + Facebook members from around the world who are using the internet creatively every day to launch and grow multiple income streams through our exciting PROVEN strategies! There's no support community like this one anywhere else in the world!

3PMercury - SilentJim.com/thesystem - The seller automation tool that allowed our student Khang to build a $3million REPLENS business using a team of two people that ran his entire business!

Transcript

Click on a timestamp to play from that location

0:00.0	Welcome back to Silent Sales Machine Radio. We are your co-hosts. I'm Brian. And I'm Robin Joy. And this is Coach's Corner.
0:08.0	Hey, everybody. How's it going, Robin? You know what? I am just so grateful today, Brian.
0:14.5	I love working one-on-one with people. I love working in groups with people. I just really, really get so much,
0:24.5	so much in return for, you know, trying to help people get started. I just love it.
0:31.0	It is pretty amazing, the opportunity that we have to be able to work so closely with people,
0:35.6	to help them see the things that they can't see
0:39.7	and learn stuff along the way for ourselves as well.
0:43.1	Yeah, we're learning about ourselves and about our business.
0:46.5	Yeah.
0:47.6	It's just a beautiful thing, and I'm so grateful to be able to do it.
0:51.7	Well, I came home today, and you're like, I just had a couple of coaching sessions.
0:57.1	Right?
0:58.0	Because they were so great, but I didn't tell you about them.
1:00.7	These are great.
1:01.3	Like, a lot of times when we're recording a podcast, we are a couple of days removed from a coaching session today.
1:08.8	It happens to be one of those days when it's, we're right on the
1:11.4	heels of some. And so some very inspired, animated, emotional conversation takes place in
1:19.0	these calls. Yeah. And then we get to sit down and, sort of talk, discuss it afterwards.
1:25.1	Yeah. Which is how this whole podcast got started in the first place.
1:28.5	That's right.
1:29.0	That's right.
1:29.1	You know, I would finish a coaching session and I'd come out and say, hey, so I had, you know, so-and-so, and this was the question, these were the questions, and this is what I was suggesting, or we were talking about this topic today or whatever.
	...

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