#991: Should you try to WIN the buy box or sell ABOVE the buy box on Amazon?
Silent Sales Machine Radio
Jim Cockrum
4.8 • 805 Ratings
🗓️ 3 April 2025
⏱️ 71 minutes
🧾️ Download transcript
Summary
Are you "buy box" obsessed when it comes to winning sales on Amazon?You don't have to be! You can win steady sales WITHOUT winning the buy box!
This strategy has been proven over and over in our community, but it's certainly not the ONLY strategy we love for building a beautiful business on Amazon!
It's true - we've been providing ample evidence for a couple years now that wise Amazon sellers and ProvenAmazonCourse.com students that you can completely ignore the buy box and sell easily sourced boring products for prices well above competing sellers who sell the same item, but...
In our excitement in sharing these examples sometimes our students are left with the impression that we favor this "above buy box" strategy above other fantastic pricing and sourcing strategies.
Let's get to the bottom of the confusion! Our Guest on today's show is a great coach on our team, Grant Douglas. He uses both strategies as does our host Jim. They discuss the benefits advantages and disadvantages of both winning the buy box as well as opening up the doors to millions of new ASINs instantly by playing with "above buy box" strategies.
Listen to our announcement at the end of this episode to get details about this special opportunity! ProvenAmazonCourse.com/100 - Our pre-conference workshop titled Path to 100 ASIN's - The Replens Accelerator. Brian and Robin Joy are teaching live in Orlando in May!
Watch this episode on our YouTube channel here: https://youtu.be/3vxd4s5PBFU
Show note LINKS:
SilentJim.com/bb70 - see 200 examples of "above buy box" asins
SilentJim.com/1000- see step by step how to have a $1,000 day on Amazon
from knowing nothing!
A video Jim made recently about "above buy box" showing a map as proof https://youtu.be/S7O7KGbJMck
TheProvenConference.com - Our May 2025 event - plan to join 100s of listeners to this show in Orlando May 29-31st, 2025!
ProvenAmazonCourse.com - The comprehensive course that contains ALL our Amazon training modules, recorded events and a steady stream of latest cutting edge training including of course the most popular starting point, the REPLENS selling model. The PAC is updated for free for life!
SilentSalesMachine.com - Text the word “free” to 507-800-0090 to get a free copy of Jim’s latest book in audio about building multiple income streams online (US only) or visit https://silentjim.com/free11
My Silent Team Facebook group. 100% FREE! https://www.facebook.com/groups/mysilentteam - Join 80,000 + Facebook members from around the world who are using the internet creatively every day to launch and grow multiple income streams through our exciting PROVEN strategies! There's no support community like this one anywhere else in the world!
SilentJim.com/bookacall - Schedule a FREE, customized and insightful consultation with my team or me (Jim) to discuss your e-commerce goals and options.
Transcript
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| 0:00.0 | Hello, business building warrior. Welcome to Silent Sales Machine Radio. I'll have a guest |
| 0:06.0 | hopping on with us here in just a moment. It's someone that's been on the show before, talking |
| 0:10.4 | about Grant Douglas. He's one of the great success stories and a coach on our team as well, |
| 0:16.0 | who has coached at this point several dozen students in our community who have built beautiful |
| 0:20.4 | businesses, |
| 0:21.0 | many of them have become guests on this show themselves. So like I said, Grant's been with us a few |
| 0:25.9 | times in the past. But in recent conversations in our Facebook group, there's been themes that have |
| 0:32.5 | emerged of people talking about different replins strategies. |
| 0:38.3 | Now, of course, we all have a strategy of wanting to build a profitable business and wanting |
| 0:41.3 | to automate it to the greatest extent possible. |
| 0:44.2 | We all have that in common, but which of the different replant strategies are going to go after? |
| 0:49.1 | And today, we're spending some time specifically talking about the buy box. |
| 0:56.2 | Now, if you don't know what the buybox is, |
| 1:00.0 | Grant explains it early on in the episode today. He breaks it down beautifully, so I won't spend time on that necessarily. And we get a little update on Grant and houses businesses doing |
| 1:04.3 | as well towards the beginning. And then we get right into what is the buy box. So we'll let |
| 1:08.9 | him handle that. But let's think about this perspective of, |
| 1:13.0 | should you be pricing your products on Amazon at buybox level, like what Keep is telling you |
| 1:19.6 | the typical buybox is and trying to win the buy box for the majority of your sales, |
| 1:24.0 | or should you be looking more at trying to price above buy box and getting higher margin |
| 1:30.7 | sales, obviously, if you're winning sales at that level, what are the risks and advantages of |
| 1:35.4 | each model? What are the different paces of each model? Like, is it a fast pace? Is it a slower |
| 1:42.9 | pace? What are the margins? Like I said, |
... |
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