Welcome to the tailored life podcast, the one and only fitness and nutrition podcast that goes way beyond just training and nutrition and helps you create a life by design.

My name is Cody McBroom and I am the founder of tailored coaching method, a world-renowned online fitness and nutrition coaching company that has helped thousands of average individuals achieve above-average physiques and live above-average lives.

I've been in the fitness industry for over 13 years now, and throughout that time, I've become obsessed with learning how to optimize my body and level up my mind, which is exactly what this podcast is all about.

So stick around and I'll teach you everything I know about how to transform your body, elevate your mind, and take complete control of the way you live your life.

Let's start the show.

Today's podcast is going to be all about what I call the self-formation process.

I've alluded to this a couple times in different podcasts.

I've talked about this, both in episodes of this podcast as well as episodes of myself on other people's podcasts when they're interviewing me.

I actually even recorded a, man, I just realized I haven't even posted this yet.

It's a, I call it a hero's journey video.

I think I'm going to do some kind of cool podcasts where I get to share some of this because I did this video where I talk about the purpose

behind Taylor Coach Method, what we do, why we do it, all that stuff. And I also got interviewed

when we were doing these testimonials. I started getting interviewed and asking myself,

you know, why did I start getting your fitness? Why did I create tailored? What does Taylor mean

to me? And it was 20 minutes or so, something we're going to chop up. But I think I'm going to put

this all together on a podcast. You guys can hear just some of the story like behind, you know,

what we do and why we do it. I think it's so important. And I want to give a couple examples as to

why, or I guess like testaments, right, to what we do and why it's so powerful to think this way.

And then I'm going to share with you guys the self formation process. So there's four steps in the

self formation process. And self formation means the transformation of yourself. And I came up with

this simply because, you know, I was going through just different processes on the

back end of business, you know, the client's journey. I was listening to these testimonials that we

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