#97: Scaling Businesses From $0 To 8-Figures; Alex Neist; The Man Behind Hostage Tape

The Founder Podcast

Chris Lee

Business, Entrepreneurship

5 • 1.4K Ratings

🗓️ 3 May 2024

⏱️ 47 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Welcome to a new episode of The Founder Podcast. In this episode, we explore Alex Neist's journey from the depths of personal and professional despair to the heights of entrepreneurial success with Hostage Tape. Discover how a simple change in his sleep habits led to a profound transformation in his life and sparked the creation of a brand that's much more than just a product—it's a movement. Alex shares the incredible story behind Hostage Tape, revealing how it not only improved his own life but also promises to revolutionize sleep for millions.

Highlights:

"I'm building a billion dollar brand. It is—I know it is. I can see where it's going to be. And I know what the TAM is, I know what the opportunity is."

"This isn't just tape. It's a movement."

"I need something that I'm I love doing and I love building. I love building these companies."

Timestamps:

00:00 - Introduction to Hostage Tape

02:08 - Origin Story of Hostage Tape

05:08 - Early Development of Hostage Tape

10:48 - Naming the 'Hostage' Brand

16:41 - Marketing and Brand Evolution

22:40 - Protecting Product Innovations

30:09 - Building a Brand Community

34:50 - Team Culture and Philosophy

42:17 - Future Vision and Strategy

45:15 - Influential Books and Resources

Looking to scale your business? Want to learn directly from the same team that helped me sell my last business for 9 figures? Click this link below to check out how you can work with us. https://nextlevelhomepros.com/grow-home-service-vsl

Join my community - Founder Acceleration ⁠https://www.founderacceleration.com ⁠Apply for our next Mastermind: h⁠ttps://www.thefoundermastermind.com⁠Golf with Chris h⁠ttps://www.golfwithchris.com⁠Watch my latest PodcastApple- ⁠https://podcasts.apple.com/us/podcast/the-founder-podcast/id1687030281S⁠Spotify- ⁠https://open.spotify.com/show/1e0cL2vI1JAtQrojSOA7D2⁠YouTube - @thefounderspodcast

Transcript

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0:00.0	People feel held hostage by their poor sleep or their partner and they don't know what to do.
0:04.8	So we're tapping into this core emotion that people feel of feeling health hostage.
0:09.7	So Chris, don't let bad Sleep Hold You Hostage anymore.
0:12.8	Don't let Bad Sleep Hold Your Health Hostage.
0:15.6	Don't Let Bad Sleep Hold Your Wealth Hostage.
0:17.8	Don't let Bad Sleep Hold Your Family Hostage.
0:20.9	That whole concept. Hey founder nation, I have a special treat for you.
0:25.0	Mr. Alex Niced.
0:26.0	Alex is the founder and CEO of hostage tape.
0:30.0	You've probably seen it all over social media.
0:32.0	The black tape over your mouth makes you sleep better.
0:35.3	We talk about brand and how he's able to take a commodity and go and charge a premium price.
0:40.9	You're not going to want to miss this one.
0:42.4	I had to go through that low point to build. premium price you're not going to want to miss this one.
0:42.8	I had to go through that low point to build myself back up in the right way so that now I
0:48.0	deserved it all back again and that I could actually take care of my kids, take care of my family,
0:52.4	and now take care of all these millions
0:54.4	of other guys and other people around the world and help change their lives just like it changed my life.
0:58.8	Yoyo, welcome to another episode of the founder podcast. Today I am joined by Mr. Alex Niced.
1:06.0	Alex is the founder of hostage tape. You've probably seen him all over social media,
1:11.0	maybe a little bit with old Andy Elliott, they are pushing some incredible.
1:18.0	Yeah, he's got all kinds of cool products, you know, when you first see it, you're like,
	...

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