#97: Physically Cultured With Bert Sorin

The Art of Manliness

Society & Culture, Education, Philosophy

4.7 • 14.5K Ratings

🗓️ 18 January 2015

⏱️ 38 minutes

🔗️ Recording | iTunes | RSS

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Summary

I talk to the CEO of Sorinex, Bert Sorin about his family's strength training equipment company and they're mission to help people become physically cultured. We discuss why a man should be strong, the strength benchmarks every man should master and why grip strength should play an important role in your strength training.

Transcript

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0:00.0	music
0:15.0	Brett McKay here and welcome to another edition of the Art of Manliness Podcasts.
0:19.0	So if you played college sports or high school sports or if you're a cross-fitter or you lift weights on a regular basis
0:25.0	you might have seen soar next equipment at your gym. Besides the power racks, bars and weightlifting
0:32.0	plates they also make a whole slew of functional fitness apparatuses like prowlers, landmines, grip training devices.
0:40.0	Today on the podcast we have the CEO of Soar Next, Bert Soarin. He's a big giant man with a great grizzly beard
0:48.0	and today we're going to talk about the mission of Soar Next and helping people become physically cultured
0:54.0	and what exactly that means. We're going to talk about why a man should be strong, what fitness bitch marks every man should try to strive for
1:02.0	and I'll also talk about grip training. Soar Next has played a big role in bringing back modern grip training and we'll discuss why that's so important to your overall physical strength
1:10.0	and what you can do to improve your grip strength and much more great podcast practical information you can use right away in the gym tomorrow.
1:19.0	Let's do this.
1:23.0	Bert Soarin, welcome to the show.
1:25.0	Bert, thanks for having me.
1:27.0	Alright, so you're the CEO, right? Soar Next's equipment?
1:31.0	Yes.
1:32.0	Alright.
1:33.0	My father started 34 years ago. I grew up in it and now I'm running the ship.
1:39.0	Yeah, can you tell us like, I mean, I thought I was kind of just how your dad started it because it's one of those American dream jaw, like, you know, like the American dream exemplified.
1:49.0	So what's the, what's the background on this?
1:52.0	Okay, 19 in the in the 70s. My father was a weightlifter and a shop putter in college and it was always in the power production sports.
2:02.0	And really love that he grew up going to York, Barbell as a kid and actually jumped on a on a train when he was 12 or 13 years old because of the old York picnics with John Prinik and some old athletes like that.
2:15.0	So that's kind of where all of this started as a young man that that always wanted to live the strenuous life himself.
	...

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