969. The Sale Isn't the Finish Line… It's the Handoff
Fullerton Unfiltered
Brian Fullerton
4.9 • 1.2K Ratings
🗓️ 22 May 2026
⏱️ 45 minutes
🧾️ Download transcript
Summary
What happens after the contract gets signed?
In this episode, Brian breaks down why the real success of a landscaping company happens during the handoff from sales to operations. From maintenance accounts to hardscape installs, we unpack the communication systems, expectations, and processes that help crews succeed in the field and customers stay happy. If your company struggles with chaos, callbacks, missed details, or frustrated teams, this episode will show you why clarity is the missing link between selling jobs and delivering excellence.
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Transcript
Click on a timestamp to play from that location
| 0:00.0 | You're now listening to the Fullerton Unfiltered Podcast. |
| 0:10.0 | Straightforward. No nonsense business advice. Completely on. |
| 0:14.5 | Unfiltered. Grow your business. Grow your life. Now, here's your host, Brian Fullerton. Hey, what's going on, guys? Welcome to |
| 0:23.1 | another episode of the Fullerton Unfiltered Podcast. It is your host, Brian Fullerton here. Hang in with you guys |
| 0:28.5 | and good morning. Hang in with you. Here we go. I'm actually sitting right now, mostly likely you guys |
| 0:34.5 | are too, either sitting on a lawnmower or maybe you guys are doing some hardscaping design build install work, you know, maybe cutting some bricks, hopefully paying attention and doing a good job with all that. But what I wanted to talk to you guys about here today, first off, we will not have a Monday show. We're going to take Memorial Day off. You know what? We're going to just take it a little bit more corporate, you know what I mean? And give a little rest to the voice and to the podcast show. It's been a busy, gosh, you know, three or four months going from January through today, no real breaks, no real days off. And that's okay. You know, but at the end of the day, most folks are going to take a take off or honor or observe Memorial Day. We are for sure. So I'm going to just kind of pull the plug for Monday. Relax a little bit. We're having a four-day weekend here at Brian's Law Maintenance, which is just an awesome privilege to be able to do that and to provide that for the team. and that means that I get to at least turn it off for one day, right? Maybe mentally out of the three or four days. If you know, you know, but it feels good to be able to offer that to the guys and all of our work got done on schedule. Despite some pretty, you know, challenging first couple of days of the week, we had one of the guys, had to call off, unfortunately. He was not feeling good. |
| 1:45.3 | Another gentleman slept in, slipped over his alarm by about two hours. And then one of my crew |
| 1:51.7 | members, crew leads, I should say, threw his back out. It was out for a day or two and had to just |
| 1:56.5 | create a quick incident report, was going to go to urgent care. It decided against it. Actually, we documented that he declined. Then he just wanted to take a day off. So he took a PTO day. So it was like a weird, like, you know, malamish of the start of the week for us. I mean, it was, you know, real life stories over here. No different than probably some of the same, you know, real life, nonsense, drama, reality, whatever you want to call it. It is what |
| 2:17.5 | it is kind of stuff this week as well that you guys probably deal with. But that being said, we |
| 2:22.7 | finished on time. Everybody did a great job, great attitudes by the end of the week. Everything |
| 2:26.3 | went well. And we actually scooped up one new commercial site this week and I'm hoping to actually |
| 2:32.6 | land the plane and close another one this |
| 2:35.2 | next week, which would be awesome. And I need about 12 or 15 more of these bad boys to finish out, |
| 2:42.1 | maximizing out, for the most part, right? Three crews with four days worth of work. So as you can |
| 2:48.3 | imagine, I'm definitely interested in closing and getting the right price, the right number, of course. But another dozen sites would really round out our portfolio for what we're looking for to keep everybody moving and grooving for the hours that I'm alluding. What I wanted to talk about here today for just a couple of minutes is I think a topic that I believe a lot of us could improve upon, actually document, or if we have a pseudo system |
| 3:12.1 | in our brain or what we kind of do out of habit, maybe start documenting some of this |
| 3:16.9 | process for our team. And this actually stems from a conversation that we had yesterday |
| 3:22.0 | with Tommy Cole, who works at Leanscaper. |
| 3:25.6 | He's a fantastic gentleman there. |
| 3:27.6 | He does a lot behind the scenes. |
| 3:28.9 | Sometimes he's speaking on stage. |
... |
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