The evidence tends to suggest that more intelligent people or more sophisticated people will fall for misinformation more.

to be more. To be famous to have an impact, you don't necessarily need to be right, you need to be extreme.

So you might be discerning with evidence, it's less exhausting because

if we question staff, we realize that some of these dictums and rules we're given are

not as well founded as people claim and this allows

us to live a real and more relaxed life.

That's Alex Edmonds. He's a renowned economist and a professor of finance at London Business School.

He has a PhD from MIT as a Fulbright scholar and was previously a tenured professor at Wharton and an

investment banker at Morgan Stanley. His newest book may contain lies. Helps us cut through

the clutter of endless information to make wiser decisions.

So you'll learn one, how our biases are holding us back,

two, how the latter of misinference mucks up our thinking,

and three, why we end up mistaking statements for facts.

I'm Pete McKitis this is how to be awesome at your job and now here's Alex. Alex, welcome.

Thanks Pete for having me on.

Well, I'm so excited to dig into your book fantastic title may contain lies.

Could you please open us up perhaps with a wild tale about a story, a study or a statistic

that exploited our biases and the mayhem that erupted from that.

Certainly. So one example is the link between breastfeeding and child development.

So everybody tells you that breast is best.

They even give the impression that you are not a good mother

if you're not breastfeeding your kids,

...