960: Laura Hodges: The Behind the Scenes of the Southern Living Showhouse

A Well-Designed Business® | Interior Design Business Podcast

LuAnn Nigara

Business, Design, Arts

4.8 • 786 Ratings

🗓️ 27 February 2024

⏱️ 72 minutes

🔗️ Recording | iTunes | RSS

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Summary

Today With Laura Hodges Welcome to a Well-Designed Business. We all know that Show Houses are big undertakings…but what if it wasn’t just one room—what if it was an entire house? Would it be worth it if it landed you in a major publication like Southern Living? My guest today, Laura Hodges, recently designed the Idea House for Southern Living. And while she put in countless hours of blood, sweat, and tears, she absolutely believes that a show house can be worth the investment. Today, she’s here to share what it takes and what you can get from a show house experience. LuAnn Nigara and Laura Hodges's Ah-Ha Moments “We started with having the confidence to say yes to a major opportunity. But this is not for the meek of hard work. This is not even just doing a regular show house where you design one room, which is a monumental project to do.” -LuAnn “It was really important to me that the design house was welcoming and accessible for a wide range of people, variety of cultures.” -Laura More About Laura Hodges Laura Hodges is an interior designer with a boutique design firm and retail shop in the Baltimore/Washington, DC area. With a focus on creating beautiful spaces that reflect her clients' taste, Laura's signature aesthetic is narrative, layered, classically tailored and modern, featuring unique vintage finds and curated art. Laura is also a brand ambassador for the Sustainable Furnishings Council, working to increase awareness for sustainable design. Connect with Laura Hodges Website Website Cabinetry Collection What’s new with LuAnn Nigara LuAnn University - Registration is now OPEN for the Winter 2024 semester! Watch the Docuseries! http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Shows Mentioned: #908 Jessica Bantom: How to Be a Culturally Competent Design Activist & Why You Want to Be One (Part 1) #912 Jessica Bantom Continued: Take Action With the Six Habits of Culturally Competent Designers

Transcript

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0:00.0	This episode is sponsored by Revelwoods. Revelwoods is your source for premium hardwood and resilient
0:06.7	flooring. Using the Revelwoods selector tool, you will be able to find curated suggestions for
0:11.8	each specific project based on criteria such as style, color, zip code, and usage. Because the species
0:19.3	of wood that performs in a laundry room in Key West is not
0:22.7	going to be the same as the wood that will perform in a living room in Chicago. And how do you know that?
0:28.2	Well, Revelewoods helps you. Know before you specify. And when you sign up for a free professional
0:33.9	membership, you'll get access to exclusive discounts and referral benefits.
0:38.5	Visit revelwoods.com to get started.
0:53.0	Welcome to a well-designed business.
0:55.0	My name is Luann Nigara, and I'm so glad you found this podcast.
0:59.0	Together with my husband Vince and our partner Bill, we have grown our company Window Works from the ground up,
1:05.0	so I know and I understand the challenges you face in running your interior design business. I also know that your talent
1:13.0	alone isn't enough to ensure your success. So on this podcast, we talk about strategies and
1:19.8	practical steps to help you grow your business. But make no mistake about it, we have our share
1:25.0	of fun here too, mixed in with those aha moments that I love
1:28.8	so much. This isn't fluff. Nobody has time for that. Whether you are a new interior designer
1:34.6	or a season designer, I am here to help you create and to manage the kind of interior design
1:40.4	firm that you dream of. It's straight talk and it's action. Are you ready? Let's get started.
1:49.0	Hi, welcome to a well-designed business. Maybe you've wondered before about whether or not you should
1:54.6	participate in a showhouse, wondering if it's worth the time, wondering if it's worth the financial
2:00.0	investment, wondering how do you make sure it's a success,, wondering if it's worth the financial investment, wondering
2:01.3	how do you make sure it's a success, and how do you make the most out of it from a marketing
	...

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