960. How to Speak Corporate America (and Actually Win Commercial Deals)
Fullerton Unfiltered
Brian Fullerton
4.9 • 1.2K Ratings
🗓️ 1 May 2026
⏱️ 27 minutes
🧾️ Download transcript
Summary
Ever feel like you're losing commercial jobs… not because of your work, but because of how you communicate? In this episode, we break down how to speak the language of property managers, HOAs, and corporate decision-makers so you can stand out, build trust, and close bigger deals. Learn how to position yourself as a professional vendor, not just another contractor, and start winning the work your business deserves.
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Transcript
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| 0:00.0 | Yeah, it's true. Brian's got a discount code for just about everything you need to run your business smarter and save serious money. Use promo code Brian's 10 with our trusted partners like Leanscaper, Cycle CPA, Isotunes, Kujo, equipment defender, proven locks, Ballard Industries, and many more. |
| 0:27.9 | Check the podcast description for the fullest of partners and links and use Brian's 10 to start saving today. |
| 0:36.6 | You're now listening to the Fullerton Unfiltered Podcast. |
| 0:57.0 | Straightforward. No-nonsense business advice. Completely on. Unfiltered. Grow your business. Grow your life. Now, here's your host, Brian Fullerton. Hey, what's going on, guys? Welcome to another episode of the Fullerton Unfiltered Podcast. It's your host, Brian Fullerton here hanging with you guys. So I got the cough. Good morning. |
| 1:04.4 | Today's podcast episode, I wanted to keep it fun and lighthearted and just kind of wind down the week with maybe a quick 10 or 15 minute show. |
| 1:08.9 | This one, I'm going to do my best to deliver a fun message here. |
| 1:15.0 | And hopefully it comes out and comes across sincere and not hypercritical or too humorous in nature where I'm poking fun and maybe ruffling feathers. I wanted to talk |
| 1:20.9 | about corporate America, corporate America speak. And maybe just talk for a couple of quick minutes |
| 1:27.2 | about how to get proposals and quotes |
| 1:30.9 | and messages and conversations over the finish line for folks that work in corporate America. |
| 1:38.5 | The reason I want to talk about this for a little bit is think about it like this. |
| 1:44.2 | We're out there in the field. |
| 1:45.2 | We're blue collar. |
| 1:46.4 | We're cutting grass. |
| 1:47.4 | We're plowing snow. |
| 1:48.8 | And all we see sometimes is all we see. |
| 1:51.0 | All we see is all we know. |
| 1:51.8 | All we know is all we see. |
| 1:53.2 | And for us, that's doing the work. |
| 1:56.0 | As you guys have continued to grow a bigger business, there is a whole other elements. There's a whole |
| 2:02.9 | another world, right, that exists. It's corporate America. It's white collar. It's the corporate |
| 2:08.5 | bureaucracy. And what I would encourage you to do is to learn how that game is played as well, |
... |
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