4.6 • 1.3K Ratings
🗓️ 19 June 2024
⏱️ 18 minutes
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0:00.0 | Do you know how much Canva is valued at? |
0:02.0 | 40 billion or did they drop the valuation? |
0:05.0 | Canva, last I saw was 26 billion, but I think you could be right. |
0:09.0 | So when I type Canva Evaluation, the information says 26 billion as of March 2024 which means |
0:14.5 | I'm not seeing it probably dropped I believe kennel at one point was worth 40 billion |
0:18.2 | oh yeah you're correct so 2021 is valued at 40 billion and then it got adjusted to 26 billion but still a lot of |
0:24.9 | money right I want to give you guys the Canva SEO strategy here so just for |
0:29.6 | context they drive 209 million visitors per month. |
0:33.6 | The traffic value is 41.5 million per month |
0:37.0 | if they were to pay Google for that traffic, right? |
0:39.8 | And by the way, they have 290,000 referring domain. |
0:42.4 | So their domain rating is 92 out of 100. |
0:45.7 | So what their SEO person started to notice and this is a long time ago is that if you search for like |
0:50.9 | Halloween template or Halloween posters he noticed that a lot of people, there's a lot of search volume. |
0:56.0 | And then you realize for every single holiday, every permutation, all these things, there's templates, there's posters, everything, right? |
1:02.0 | So you just started going hard on all these templates and posters, |
1:04.8 | and then they would just make sure that they had, |
1:06.6 | I think they have a product-like growth motion where, |
1:08.7 | like a premium option people can sign up to, |
1:10.9 | and people got the templates that they wanted and that's how they |
1:13.2 | grew workable does the same thing too they do job description templates so oftentimes you |
1:18.0 | know templates will work really well because a lot of people just want the |
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