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How Leaders Lead with David Novak

#96: Jesse Cole, Savannah Bananas Owner—Attention Beats Marketing

How Leaders Lead with David Novak

David Novak Leadership

Entrepreneurship, Business, Management

4.8596 Ratings

🗓️ 18 August 2022

⏱️ 41 minutes

🧾️ Download transcript

Summary

You can have the very best product, service, or cause in the world, but in order for it to really succeed, you need to be able to get people’s eyes and ears on it.  You need their attention. But it’s harder than ever to get it. Fortunately for us, this episode features Jesse Cole, the Owner of the Savannah Bananas baseball team. He is an absolute genius at getting attention. And even better, he knows how to turn it into lasting loyalty. The Bananas are not your everyday baseball team! They are out to make baseball fun – they’re putting pitchers on stilts and lighting bats on fire and doing all kinds of wacky stuff. And it’s working. They sell out every game … they have over 2 million followers on TikTok … and they’re attracting serious attention from MLB teams who want to know how they do it.  Jesse is gonna help you apply his strategies, so your organization can get the attention it really deserves. You’ll also learn: What to say to your team when big ideas don’t work  One strategy you can use this week to inject fresh ideas into your organization Why it’s okay to be misunderstood (and how to cope when it’s hard) How to shift your focus from getting customers to getting fans Take your learning further. Get proven leadership advice from these (free!) resources: The How Leaders Lead App: A vast library of 90-second leadership lessons to stay sharp on the go  Daily Insight Emails: One small (but powerful!) leadership principle to focus on each day Whichever you choose, you can be sure you’ll get the trusted leadership advice you need to advance your career, develop your team, and grow your business.

Transcript

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0:00.0

Hey everybody. Welcome to How Leaders Lead where every week you get to listen in while I interview

0:08.9

some of the very best leaders in the world. I break down the key learning so that by the end of

0:13.9

the episode, you'll have something simple that you can apply as you develop into a better leader.

0:19.5

That's what this podcast is all about.

0:22.2

Now look, you can have the very best product or service or cause in the world. But in order for it to

0:28.5

really succeed, you have got to be able to get people's eyes and ears on it. You need their

0:34.6

attention. But boy, these days, it's harder than ever to get it. But fortunately

0:40.8

for us, today's guest is an absolute genius at getting attention. And even better, he knows how to

0:47.8

turn it into lasting loyalty. I'm talking about Jesse Cole, the owner of the Savannah Bananas.

0:55.4

Now listen, this is not your everyday baseball team.

0:59.2

They are out to make baseball fun.

1:01.5

I'm talking really fun.

1:03.5

They're putting pitchers on stilts and lighting bats on fire and doing all kinds of wacky stuff.

1:09.3

And it's working.

1:12.7

They sell out every game.

1:18.6

They have over 2 million followers on TikTok, and they're attracting serious attention from major league baseball teams who want to know how they do it. Jesse's going to help you apply

1:24.1

his strategies so your organization can get the attention it really deserves.

1:28.9

So here's my conversation with my good friend and soon to be yours, Jesse Cole.

1:39.3

Jesse, it's great to have you on the show.

1:42.0

Fired enough to be back with you, David. This is quite the honor, my friend.

1:45.4

Hey, man, you have been on a rocket ship lately, and you've got this new show coming out.

1:50.7

I think it's going to be next week.

...

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