Hey everybody, welcome to How Leaders Lead. I'm here with my partner, the great Kula Callahan. I love that

alliteration. How you doing Kula? Still your partner in crime. So I'm honestly doing great, David.

It's been two weeks that I've been your partner in crime. Here we are. No, it's been more than two weeks. You're terrible at math. This is our fourth one for God's sakes. Now, today's three

more questions. We are going to dive deeper into my conversation with Jesse Cole, the owner of the

Savannah Bananas. I just love that name. The most fun baseball team in the world. Gosh, this episode is

hilarious and so much fun. And if you're listening to this and you're wondering who the

Savannah bananas are, stop what you're doing right now and go follow them on TikTok because

their games are hilarious. And the only way you can really get a glimpse into it is if you

watch footage from it. I mean, it's so much fun, and you'll get kind of an inside scoop into the wacky world

that is a Savannah Banana's baseball game. In the episode with David, Jesse shares his

inspiration and wisdom behind creating a brand that values attention more than marketing.

David, you spent the first part of your career as a

marketer. How do you feel about that statement? Does attention actually beat marketing?

I don't know if attention actually beats marketing, but great marketing gets attention.

So, you know, I'm not going to really split hairs on this one. But I give you a good example.

When I was at Taco Bell, we came up with this

idea. It was actually Jonathan Blum, who was our head of public affairs, came up with this idea

on April Fool's Day that we were going to buy the Liberty Bell and make it the Taco Bell.

And we had a full page ad in the newspaper. And I mean, people went nuts.

They were so mad at Taco Bell for buying the Liberty Bell.

And guess what?

April Fool's.

...