Welcome to the How of Business with David Begin and Henry Lopez, the podcast that offers practical advice and tips on how to run and grow your small business.

The How of Business helps aspiring entrepreneurs and small business owners achieve their definition of success and overcome challenges that get in their way.

This podcast series focuses on the everyday common business issues,

challenges, and opportunities that face the small business owner. So here now are your hosts

of the How of Business, David and Henry.

Welcome to this episode of The How of Business. This is Henry Lopez with you here today and my guest is Tom Gay.

Tom, welcome to the show.

Thank you, Henry.

Appreciate being with you and your guests.

Pleasure to have you, sir.

Tom is a lifelong business owner and a serial entrepreneur.

His companies have been IT pioneers by bringing new solutions to complex

business problems. Back in the 80s, he founded national decision systems, and they were the

pioneer in advanced site selection and target marketing tools for major consumer goods companies.

Tom's firm was twice honored with the coveted Inc. 500 award,

and he sold that business in 1988, 88, rather, to Equifax.

Today, national decision systems, the tools that they created are still the industry standard,

and the company is now owned by A.C. Nielsen.

In 1990, Tom started Vista Info to deliver

real-time, gealt targeted property risk info to banks, insurers, realtors, and homebuyers

across the U.S. After he took that company public in 1997, Tom was honored by an individual

investor magazine cover story where he was called one of the

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